The global pandemic has undoubtedly made a significant impact on businesses and consumer behavior over the past months. With COVID-19 cases still rising in various parts of the world, there will be more changes coming that businesses need to adapt to survive. The holiday season this year is different from the norm, as more consumers will rely on the Internet for gift shopping and even groceries.
As a business owner, you will want to take advantage of this increase for the good of your business. Here are five valuable ways to improve your marketing efforts during the holiday season:
1. Invest In Expanding Your Audience
You already have a set target audience, but that was before the virus had affected the world. Because of this, you might want to look into other types of audience you could tap into. Keep in mind that not only millennials and Gen Z are shopping online, but the baby boomers and Gen X have also made their presence known online.
These older generations will require some adjustments to a business, and once you gain their trust, it will be worth the initial effort.
2. Boost Your Audience’s Mobile Experience
Since there is now a growing number of users online, a majority of them will likely access the Internet through their mobile devices. As you make adjustments to your strategies to cater to other generations, it would be useful to adjust your mobile user experience as well. One of the reasons behind failed purchases is due to the issues with mobile users, which is why you must make your site’s online-shopping ready across all devices.
3. Focus On Customer Service
There are now more people who contact customer service to follow-up on their items, inquire about services and products, and mention delays. For this reason, you need to ensure that you have a strong customer service that can accommodate the ringing lines and messages coming through various platforms. If you want to meet your customers’ needs and gain their trust, you need to show them that you care through excellent customer service.
4. Always Test To Improve
The holiday season is the most crucial time of the year especially when it comes to shopping. For this, you need to test your online shopping readiness by first identifying what you want to achieve. From there, you can devise your testing strategies based on your goal. At the same time, you can run split tests with different ad formats, objectives, messaging, and targeting to help you identify what works best for your brand that you can add to your holiday marketing strategies.
5. Pay It Forward
The global pandemic has undoubtedly increased worldwide unemployment rates. You can use this opportunity to give back to those who need it. Consumers usually expect brands to help the community in trying times, and this can also boost your brand’s visibility and reputation – it’s a win-win situation!
The holiday season has changed this year, yet your business can still cope with it as long as you have the right strategies in place. The five tips mentioned above will help you create effective strategies that will help you adapt to the changing market and consumer behavior. Despite the uncertainty and erratic nature of it all, it’s crucial you continue to be flexible and leave room for adjustments as you navigate a digital world that is ever-changing.
Do you need help with your digital marketing in Greenwood, IN? At Magnitude Marketing, we understand the challenges that your business is facing due to the global pandemic, which is why we’re here to help you adapt and thrive amid uncertain times, especially amid the holidays. Get in touch with us today to request a consultation!