Social Media Best Practices Every Small Business Should Consider – What to Know
Social media is important for every business, regardless of size and industry—that much is clear. According to a survey, consumers are more likely to purchase from a company with a social media presence compared to those that have none. However, setting up social media pages isn’t enough. There is still a need to put strategies and tactics in place to make social media work in your favor.
For starters, you would need to carefully choose the networks you use. You would also need to decide whether you’re going to pursue organic and paid tactics, as well as the type of content you’re going to post, along with the frequency. To help you manage your social media and steer you in the right direction, here are the best practices that you can follow to achieve success:
Begin with Facebook
If it’s your first time utilizing social media to grow your business, creating a Facebook page would be a great start. Why? Because of its massive reach. 69% of adults in the United States use the platform, and 74% of them visit the platform at least once a day. It’s worth taking advantage of this huge and engaged audience to grow your consumer base. Couple that with the insights you have on your customers and Facebook’s powerful advertising tools, it makes for a great starting point for your social media efforts. It’s no wonder small businesses say they use Facebook compared to other social media sites.
However, you shouldn’t be ignoring other networks either. Different platforms can help you target different types of audiences. Take Pinterest, for example. The site can help you connect with more women. For a site like LinkedIn, you can use it to engage with other professionals. Meanwhile, networks like Snapchat, Instagram, and YouTube can connect you with a younger demographic.
Experiment with organic and paid campaigns
When you’re starting out, you’re probably apprehensive as to spending money on paid campaigns. But if you want to be successful, you should be developing organic (unpaid) and advertising-based (paid) social strategies. The organic route lets you establish an online presence and engage with your current followers, while paid campaigns can help you reach new audiences and promote products and services quickly and easily.
Once you’ve figured out the social media channels that yield the best results for your business, the next step is to establish a regular publishing schedule that you can stick to. It’s important that you don’t bombard your followers with too much content, but you should be consistent with churning out posts as well. Establishing consistency helps you create a sense of reliability for your audience. To get you started, consider sharing one post a day on Facebook, 3 to 5 original tweets a day on Twitter, and 1 to 2 posts a week on LinkedIn. It would also help to experiment with publishing times to figure out when your followers are most likely to engage with your posts.
Manually handling social media is tough. To rid yourself of the burden of having to post on each platform, you can rely on tools to help you automate the process. Sites like Buffer, Hubspot, TweetDeck, and Hootsuite can share posts on your behalf on the time you set.
Following the tips above can help you enjoy success on social media. We’re a digital marketing agency based in Greenwood, get in touch with us today to see how we can help