Should You Invest in PPC Advertisements or in SEO?

You, like many other businesses, are always on the lookout for ways to become more profitable. This is especially true when it comes to finding solutions to gain more prominence in the online world where billions of people roam every day in search for answers to their problems.

That being said, you might be torn between investing in search engine optimization (SEO) and pay-per-click (PPC) advertisements to increase your online presence. Which one is the better investment that will make you more profitable? To answer that, let us look at each option’s pros and cons to make our final judgment.

Search engine optimization

An SEO strategy involves the steps you will take to optimize your presence online, most notably for your website. With this strategy, you do whatever it takes to push your website’s rank above others, making sure that once an individual queries something related to your business, you have a much higher chance of getting clicked on.

Advantages and disadvantages of SEO

The most significant advantage of SEO is that it costs little to no money and continues to give you results, even when you are not doing anything. That is because successfully getting into the top results means that people will more than likely click on your content.

That said, SEO is an excellent long-term solution, even better than PPC. It also serves as a strong foundation for expanding your website, ensuring that new content will garner immediate attention.

On the other hand, the most significant disadvantage of SEO is that it takes quite a long time to get right. While you will not invest much money into it, you will invest a lot of time optimizing and learning what works and what doesn’t. Search engine algorithms are also notorious for changing suddenly, meaning that you have to stay up-to-date with these changes and adapt accordingly.

Pay-per-click advertisements

PPC ads are mainly used to promote a product or a service, making the strategy an ideal choice for businesses with an online store. Using the right keywords, PPC ads can direct interested individuals straight to the right landing pages, maximizing your chances of making a sale.

Advantages and disadvantages of PPC ads

The biggest benefit of working with PPC ads is that it brings results right away. All it takes is to use the right landing page, a great CTA, and catchy headlines. These work together to catch the user’s attention and encourage them to make the next move.

PPC is also a lot easier to implement compared to SEO. Once you have got the hang of the first few campaigns, any campaign after that will be a breeze. To add to that, you only pay for the clicked ads, meaning you minimize the chances of wasting money.

The main downfall of PPC is the fact that it is money-oriented. In other words, if you do not have the money to invest in PPC ads, you will not see significant returns. Even if you do have money, you need to invest quite a lot to produce meaningful results. 


Which one should you pick? The answer lies in your current situation. If you do not have the money but plenty of time to invest in a strategy, go for SEO. While it will take time for it to start showing results, it keeps on giving in the long run. On the other hand, if you are looking for immediate results and have money to burn, PPC is the way to go.

That being said, you can quickly implement both strategies together at once. In fact, doing so is an excellent way to grow your business, gaining immediate results with PPC while slowly boosting your website and business with SEO.

Magnitude Marketing is a full-service digital agency in the US, offering custom strategies to help clients grow effectively and efficiently. If you need help from a digital marketing company in Greenwood to show you how to implement SEO or PPC into your business, get in touch with us today!