SEO and PPC advertising are two methods that can help you explore digital marketing and grow your business potential. While the “better option” can be debated and can be a matter of personal preference, you need to understand that the path you choose is likely to affect your ROI, sales, and conversions.
You have to choose the one that will help you achieve your marketing goals. SEO is ideal for SEO-friendly businesses while PPC advertising can be a great help for non-SEO friendly businesses. Read on to find out more about the differences between SEO and PPC advertising.
What Is SEO
SEO refers to search engine optimization, which is a technique of improving the number of your website visitors by combining different tactics to rank higher on a search engine’s results page. SEO is more than just SEO copywriting. This technique applies to all online content, like images, videos, blog posts, and more.
You can build backlinks and optimize your website for search engines by researching keywords and using them in your content. The first step of every SEO strategy is to understand your customers and cater to their needs. Use keywords that your customers use often to find your products or services. Use the same keywords across all your content, including images.
Although this technique can take a lot of time to show results, it is a great strategy to attract new customers over time.
What Is PPC Advertising
PPC stands for pay per click, which is a form of digital marketing where you are charged only when your ad is clicked. PPC helps you promote your business and drive traffic to your website.
There are two types of PPC advertising. The most common one is the search network, which is an ad that appears on Google, Bing, and Yahoo search result pages. The other one is the display network, which is the type that shows up on social media, blogs, and other popular websites.
To draw more traffic to your website, you have to create an attractive PPC advertisement. Create compelling ads by including a clear call to action and a strong headline. When you write your ad, make it relevant to the audience you want to reach.
Which Technique Is Better for Your Business
This will depend mostly on what your business goals are such as:
Social Media Presence
If you don’t have a social media presence, start your PPC campaign to build your brand. Use PPC traffic to connect with leads and create a social media presence for your business. You can also optimize your PPC ads to get more website traffic and valuable customers.
Reach New Audiences
If you want the most targeted traffic and leads, start with SEO. Combine your content with the keywords that best represent your business to make it easier for search engines to rank your website. Thanks to the increase in website traffic, you can collect more leads and sales in return.
If you are trying to get more sales and conversions, utilize SEO. This strategy is more affordable than PPC advertising. With SEO, you can devote more time to develop your audience instead of worrying about conversions and sales. Whereas, with PPC, you need to be focused on your immediate ROI and sales.
It’s a long-term goal to rank high on search engines and PPC ads are only a quick fix. With SEO, you can build your business slowly, but steadily. It’s a slow process, but it’s the best way to achieve long-term business success.
When you choose either SEO or PPC to build your online presence, you can’t go wrong. Both methods can help you reach your marketing goals and grow your business. However, your decision will depend on your company’s specific needs.
Magnitude Marketing offers PPC and SEO services in Greenwood. Let us help you figure out which digital marketing strategy is ideal for your business. Book a consultation today!