Search engine optimization has changed quite a lot in the past few years. People use their mobile devices more for online searches than their computers. A website’s search engine optimization isn’t about using a certain number of keywords but making the site’s content more attractive and relevant. These changes will help you prepare your website for the new market segments.
Over the last five years, SEO strategies have vastly improved and evolved—that is set to continue in the coming years. Today, we will discuss the biggest trends that every brand, company, and business should pay attention to.
Here’s what you need to know:
Voice Search Optimization
Today, voice searches comprise less than 10% of all searches made. However, interestingly enough, the rate at which voice searches are growing is more than twice the growth rate of traditional searches. The demand for voice search developers is already high, and it’s only going to grow in the coming years.
If you want to stay competitive, you need to prepare for voice search optimization. The first step is to update your website for better readability. The next is to make sure that you have a well-optimized website to start ranking for voice search terms. This requires a different type of SEO.
You’ll need to strengthen your brand’s identity and consider the customer experience. Your website should be clear, fast, and easy to use. Add as many FAQs and customer support options as possible.
Image and Visual Searching
Image search has already become popular. According to Google, 1.2 trillion images are searched every month. Even though a good picture can be eye-catching, you need to remember that images can’t carry any semantic meaning.
This means that the image itself won’t show any actual search results. This is where visual search comes in. An increasing number of people search for products using any images they can find. Image search engines like Pinterest, Google, and Amazon have proven how valuable this type of search is.
Visual search is important for converting search queries into sales and leads. For example, if you’re a clothing retailer and receive a query for a pair of pants, you can show similar products on your website.
Video content is big business on the Internet, and it’s only going to grow with the rise of connected devices. 93% of adult Internet users are engaged with online videos. They’re playing videos on their desktops, phones, and tablets. Videos also have the highest share of engagement on social media. They’re shared more often than any other type of content.
Video SEO is already popular, and it’s only going to continue growing in the next few years. The video is considered the most engaging content for most audiences.
SEO has a bright future, and it’s only going to get better in the coming years. This means that it’s essential for you to get started on the work that will help you prepare for the future. These aren’t just trends that you should pay attention to; they’re essential changes that will greatly impact your business.
By maximizing the search engine optimization efforts and ensuring that you have the right strategies, you can make sure that your website is ready for the future.
If you are looking for a marketing agency to help you navigate and conquer the many digital platforms available today, you’re in the right place! At Magnitude Marketing, we offer creative, innovative, and reliable solutions to help your business achieve its goals. Give us a call today or sign up online now. We look forward to working with you!