One of online marketing’s main challenges is to connect to target audiences through Google search. Two main strategies to achieve this include SEO and PPC. Each strategy produces strong results, but they also have different demands. Online marketers can focus on one or both, but that would take a lot of effort and a bigger budget.
Not all companies are equipped with much time and money to execute both with a focused effort, but it can be done. Both can work as complementary elements for a combined, stronger marketing front. Here are a few things to consider for each main tactic.
Planning Your Marketing Strategy:
Pure SEO Strategies
SEO involves less spending and more effort on using the right keywords for their optimized websites and content. This strategy aims to produce organic traffic generated by customers going to your links through ranked pages on a search engine results page.
This performance-based SEO tactic takes time to carry out. Your site needs not only these optimization steps but also an overall good user experience. It tells Google that the site is valuable and gives good UX metrics, pushing the site to higher rankings. You need to stand out among the competition with these smart strategies and also good, valuable content.
The combined effort of exceptional UX and website value produces longer-lasting results that can be tweaked and tested as the campaign goes on. It’s more of a natural strategy with many adjustable elements.
SEO may lead to better conversions because it relies on customers seeking out businesses like yours. Since you can appear higher on the search lists over time, the more likely they’ll click and connect.
Nowadays, it includes your location, which is another advantage as the nearest brand or store often wins. These elements comprise the perfect scenario sought after by digital marketing teams.
Pay Per Click Services
The PPC strategy involves paid ad services hosted by Google ads. Your ads can be presented to audiences searching for your products or services and other relevant keywords in their search strings. You occupy the top ad spots at the top of the Google search page, where the biggest web traffic is usually generated.
Unlike performance-based SEO, with PPC, there are no extensive optimization campaigns involved. You pay Google for each customer click that goes to your website or online store. However, the same principles of keywords are in use.
To maximize the keyword connections, you have to use specific keywords, including local SEO keywords in your list of possible search strings that help you connect to as many relevant searches as possible.
Another thing to remember is that your site must meet Google’s ad score to gauge its quality and relevance to search engines. Yes, you are paying for the premium ad space at the top of the search list, but you also have to present quality ads with complete and relevant information to get to these top spots.
SEO and pay-per-click ads are two different online marketing disciplines. Each has its own way of gaining web traffic to your sites and online stores. Many companies use them separately, while others with a larger budget can use both to maximize results.
Magnitude Marketing understands both disciplines. We are adept in these strategies for the main purpose of high-performance websites for our customers. We are the top-rated local SEO agency in Greenwood, Indiana. Call if you need one or both of these methods for your marketing campaigns. If you want to step up your online advertising, we are the company to call!