SEO Audit: How to Monitor Your Analytics for Traffic Changes

Building a beautifully designed and user-friendly website for your business is an essential part of establishing your online presence. However, your efforts should not just stop there. Regardless of how well-designed your website is, it will not guarantee your success if your pages do not appear on any search engine results pages (SERPs). Therefore, performing a search engine optimization (SEO) audit is extremely important.

An SEO audit is an assessment of your website’s capability to show up in search results. When you are conducting an SEO audit, monitoring your analytics for traffic changes is part of the process, and it is important to help you understand and give you an idea of the overall performance of your website. 

At Magnitude Marketing, we help you grow your business not only by offering SEO services but also by providing you with insightful information that can help you boost your brand and website. Here are some steps you can take when monitoring your analytics:

1. Conduct a site search data analysis

Determining the keywords that you should optimize for is essential to boost your website’s ranking. One way to do this is by analyzing your site search data. That allows you to see the search behavior of your visitors on your website, such as the search terms they use. It can help you understand your content and navigation better, and what you can do to improve them.

2. Look into significant drops in customer traffic

Check your data for sudden significant drops in customer traffic to your page and look for possible technical problems with your website. You may begin looking into the issue by confirming if your services page is down, your website’s tracking code is experiencing problems, or your contact form is malfunctioning or inaccessible to your visitors.

3. Track the source of your website traffic

Develop a more effective strategy in optimizing your website and boosting your SEO by tracking the source of your website traffic and seeing where your visitors begin their search. To achieve this, start looking into the traffic of your website and compare it to your target analytics. That will help you assess the results and effectiveness of your campaigns and strategies.

4. Check your website for unaddressed technical issues

Spot unaddressed technical issues on your website to ensure the success of your SEO strategies. You can do this by conducting a full diagnostic scan on your website and monitoring the technical issues that can arise, such as unsatisfactory mobile user experience, slow loading speed, broken links, and ineffective title tags and descriptions. Make sure to look closely into the report and address these technical problems as soon as possible.


Your website’s analytics reveal not only the technical issues that your site may be experiencing but also the causes of the boost in your website traffic. Because of this, when performing an SEO audit, you must monitor your analytics for traffic changes and determine the adjustments that you need to make. If you are unfamiliar with how to perform this, you can always depend on a reliable SEO company for assistance.

Grow your brand and improve your revenue with our pay-per-click management, web design and development, and SEO services in Greenwood. Contact us to learn more about how we can help your business!