As it has been proven time and time again, the first impressions that any business makes online go a long way in terms of ensuring its success. This is why online reputation management is as vital as it is today.
Now that your company has established its presence in the digital landscape, every move you make has tremendous potential to impact your online image. Whether it’s a social media post or a full-fledged email campaign, it’s crucial to understand what you do affects your online reputation.
Once you immerse yourself into the process of online reputation management, you’ll quickly realize that there are certain strategies, tools, and approaches that can help you. Things like regular audits and large-scale overhauls can boost your brand reputation and improve sales conversions over time.
One particular tool has a surprising influence on refining your business’s image on the web: Search Engine Optimization.
Connecting the Dots between SEO and Online Reputation Management
It may seem like a rather unlikely combination at first, but search engine optimization (SEO) and online reputation management (ORM) work hand-in-hand. And more importantly, they thrive when used with one another.
SEO is mainly used to rake in more customers and organic traffic through keywords, backlinks, and other tactics for better organic search results. It meshes well with ORM because they share the goal of strengthening a business’s brand authority and credibility online. This, in turn, allows them to complement one another to the full benefit of a business.
As SEO and ORM both thrive, your business can get as much positive exposure as possible while ensuring that its image on the web is kept clean. To best understand what makes SEO a crucial component for an effective ORM strategy, it’s critical to understand how the former functions in the context of fulfilling the latter.
1. They Establish Your Presence on Online Review Sites
In any kind of effective SEO strategy, review sites are critical assets to work with because they contribute significantly to the ranking of a website. They also reinforce the online presence of a company, which means that one move leads to two positive outcomes.
When working on your ranking efforts to boost your website’s search engine rankings, you also ensure that online consumers see you in the best light. The average user relies on online reviews to inform their purchasing decisions and form their opinion towards a business, so working on SEO will give you an edge in ORM as well!
2. They Help You Become Associated with the Right Adjectives
Thanks to search engine algorithms, adjectives are now included as a crucial component of most high-volume keywords. For instance, if you’re a law firm owner, then you may want to target keywords like “best lawyer in _____” or “______ legal expert”.
Coincidentally, it just so happens that users also use these types of keywords as adjectives that help them form their image of a brand, product, or service—which means that working on your SEO can also lead to better ORM!
To best use SEO as a critical tool for ORM, it’s recommended to enlist the services of an expert—such as Magnitude Marketing—so you can learn the nuances for best results.
While there are many different tools that you can use to reinforce your online reputation management efforts, none are as effective as proper SEO. When these two elements work together, your business is on track for tremendous long-term success!
Magnitude Marketing is a digital strategy consulting and marketing agency in Greenwood. Book a free consultation with our experts, and let us help take your business to the next level!