Search Engine Optimization: How to Create Localized Content

For any business that wants to have an online presence that can be respected, search engine optimization would undoubtedly have come across their research. Search engine optimization, or SEO for short, is when a website and its content are tailored to increase its chances of ranking high on Search Engine Results Pages (SERPs). 

Ranking high means showing up earlier on the list of search results, meaning users won’t need to do much digging to find your company. However, it’s possible to take things further by improving your localized SEO content. This makes sure that you reach those nearest to your business, diverting any relevant searches to you instead of a competitor’s website. 

Combined with flexible content viewable on mobile devices, your site visits should see some definite improvement. To get started with tailoring your online content for localized SEO, take a look at the summary of what you’ll need to do. You can consider this as a baseline for an SEO strategy, changing the finer details along the way based on your needs:

1. Register your company on Google My Business as well as Bing Places for Business. This ensures that search engines are aware of your establishment. 
2. Optimize website page layout, present content, and information. This is to ensure that users are able to enjoy your website while also giving them as much information as they need. 
3. Create a content plan for future site content targeting the keywords your company needs to rank high in. 

Localized SEO Content

While it may seem simpler to optimize websites to fit a more general audience, tailoring your SEO toward the localized market is actually a better way of widening your reach. Basically, the main benefit is that you’d be competing with fewer businesses since you’ll be tailoring your content to a specific area. 

To increase the impact of your optimization, it is important that you factor in mobile-device support and localized schema markup. The mobile-device commonality is what we’re banking on here, meaning a good portion of your site visits will most probably come from users using their smartphones or tablets. 

As for localized schema markups, an organized structure will allow you to find more areas to insert keywords. This helps you stay relevant in a wider range of topics surrounding your business while also allowing you to include as much localized information as necessary in order to rank well with local searches. 

Businesses with multiple locations will need to take more steps. After all, most businesses with this model often have a single website that covers all their locations. In these situations, it is best to have dedicated pages that can include meta-tags and the like specific to that location. Including reviews from the local clients wouldn’t hurt either as this will give you a good look as well. 

Conclusion

It might be challenging at first to think of new ideas that target your locale. If it was recent enough, your latest market study should come in handy here as it has information that describes the preferences and interests of your target audience. That is your goal here—to connect with the immediate area on a more grounded level. 

Come to us for a local SEO agency in Greenwood that will help give your website the boost it needs to start ranking higher. Our specialists will help you manage the ever-changing online landscape, and help you make your mark. Schedule a consultation today!