The path to success is long and arduous, especially if you’re aiming to increase sales and grow your customer base through digital marketing. Although digital tools are vital to helping you achieve your business goals, the fierce competition can make it virtually impossible.
With many companies vying for the attention of the same audience, you must key in on engagement! Sure, many users visit your website, but it won’t do you any good if they leave without interacting with anything at all.
If you want to reduce your bounce rate and increase the number of visitors who interact with your site, follow our tips below:
1. Determine Which Numbers Are Bad and Good
Before you try reducing your website’s bounce rate, you must be sure that you’re performing poorer than your competitors or not. If your actual numbers perform well compared to other successful websites, you don’t have anything to worry about, but you must determine at which level of bounce rate requires you to act accordingly.
Once you’ve determined that your site is performing poorly, only then can you act on it. To measure the success of your website, find your bounce rate numbers using your analytics tool and evaluate them based on the following:
- A bounce rate that’s higher than 80% means you have problems with retention;
- A bounce rate between 70% and 80% signifies that you should act as soon as possible to improve your website’s performance;
- A bounce rate that’s around 50% to 70% is where most websites fall under;
- A bounce rate between 30% and 50% is the ideal number; and
- A bounce rate that’s below 20% most probably means you have a tracking problem.
2. Improve the Readability of Your Content
No visitor is going to stay on a website with content that’s hard to read!
One of the primary reasons why someone goes on a website is in hopes of finding the answers to their problems. A large chunk of words may include information beneficial to them, but it’s sure to scare readers away instead of attracting them to your site’s pages.
There’s no use in doing extensive research and hiring skilled writers to create quality content if no one reads it. Don’t let lousy formatting compromise your website and increase your bounce rate! If you want your content to help your target audience, you just make sure it’s easy to read.
3. Avoid Pop-Up Ads and Notifications
There’s nothing more disruptive to the user experience than popups! No matter the demographic, pop-ups will always be disliked by people. Rather than encourage visitors to perform the desired action, they do the opposite and visit other websites instead.
Of course, pop-ups effectively grow your email list quickly, but you can’t keep bombarding your website visitors with them if you want to build a long-term site that generates many organic visitors.
User experience is key to reducing bounce rate, and popups work against what you want to achieve. The key to getting results isn’t pushing your customers to do something right in their face but providing easy navigation, visually appealing pages, and helpful content. You’ll be surprised at how much excellent user experience can help your business more than any popup can!
Lack of interaction on your website is a serious hindrance to your success, but it can be resolved! Once you’ve accepted that you have a high bounce rate, the next step is to develop a plan to reduce it. As long as you work with a local SEO expert and take the proper action, you’re sure to increase website interactions and eventually scale your business!
If you’re looking for an SEO professional to help you improve your website, our team at Magnitude Marketing is just who you need! We will develop a custom SEO campaign that targets on-page and off-page SEO to help your most valuable audience find you online and ensure that your campaign performs at its best. Sign up today!