The number of people who use search engines and attach the terms ‘closest’ or ‘near me’ has increased by an overwhelming 900 percent back in 2018. Given the global pandemic, that number has likely skyrocketed in 2021 as more and more businesses push their online presence to new heights. Users are far more interested in personalized searches that are well within their area/s. Local SEO (search engine optimization) has never been more important.
Why Is Local SEO Optimization Important
In a nutshell, search engine optimization is meant to help websites rank better on search engines. This is done through content being optimized. There are plenty of SEO practices meant to help businesses get their online presence to push forward. When you optimize your website for local SEO, you are making your content relevant to a specific location. It is so important that even people looking for international leads will end up needing to look into local SEO as well.
Read on to learn how you can optimize your website to make the most of local SEO.
Ensure That Both Google My Business and Google Maps Are Put To Good Use
Having a verified business profile active on Google My Business is a non-negotiable if you’re looking to get local search result positions and local users to find you. Take note, it’s free, which means anyone can make a profile. Additionally, being verified is crucial; it goes without saying that people are more likely to trust a listing that is verified.
Have Both the Title and Description Optimized
This tends to be taken for granted or overlooked, but it plays a huge role in local SEO. The title and description have to be styled well, starting with being spelled out fully per page. The description should ideally fall within 50 to 200 characters overall. Several more ways to do this include, but are not limited to:
- Avoid overloading text with keywords
- Have a keyword or two in the title
- Have keywords in the description
- The page title and description with a territorial zone mention (country, city, and region)
- The title should be between 10 to 70 characters in general
Make Sure the CTA Is Straightforward and Not Complicated
In order to unlock the best chances at local SEO searches, make sure your calls to action (CTAs) are not complicated. A CTA is vital in order to help leads convert into sales. Buttons are a great way to do this for people to fill out an application, purchase a product, or avail of a service.
Make Sure That the Website Is Optimized for Mobile Devices
At this point in time, smartphones are practically a necessity across a wide age range from teens to senior citizens. It then goes without saying that local searches are done by people on their phones more than anything. Make sure that the website for your business is optimized well for mobile devices. Don’t just think of smartphones, either. Take the likes of tablets into account as well.
Local SEO plays a crucial role for any business as more and more people use terms like ‘near me’ in their searches. Optimizing one’s website is the best way to make the most of this. Good ways to do this include ensuring the website is optimized for mobile devices, having a straightforward CTA, and optimizing both the title and description.
Do you want to work with a local SEO agency in Greenwood that you can rely on? Contact Magnitude Marketing today. We are a full-service digital marketing agency that creates custom strategies for every client.