Search Engine Optimization is a familiar practice in marketing, but not everyone knows that SEO is generally categorized into two main practices: on-page SEO and off-page SEO. These two approaches certainly don’t use the same methods, but they do have the same objective, which is to make your website rank. Learn the differences and where the focus lies in building an effective SEO strategy.
On-Page vs. Off-Page SEO: Spot the Difference
On-page SEO refers to the optimization efforts you make within the website. This is what most beginner SEO professionals start with. Think of your website as a home base. Off-page efforts are like soldiers sent off for war; On-page SEO keeps the home base safe, protected, and strong. Without the home base, there would be no soldiers to send out.
The keywords you want to rank for should be present on your pages, especially the main ones. Make sure to choose a set of relevant keywords to your business and attract your market.
For example, targeting “house” won’t necessarily get you interested home seekers; it might just accidentally lure fans of that old TV show. “House for sale” will get you closer to conversion. Adding a location also makes it easier for people to find your brick-and-mortar establishment.
SEO always emphasizes the importance of having a blog. This is the main method that off-page experts use to get backlinks. Every post can utilize your keywords to increase your website’s overall visibility.
Off-page SEO focuses on the efforts outside of the website. It employs methods that help with organic growth by actively looking for non-aggressive marketing promotions. Without it, your content will sit stagnant on your website, where no one can find it.
The more backlinks you have, the higher your authority scores get. Websites with high authority tend to rank higher in search engines. Quality over quantity is the motto of good backlinking. It’s better to have a few backlinks with high DAs than to have multiple bad ones that link to useless websites.
Social media marketing can be an off-page SEO tactic because it can bring visitors to the website from different social platforms. It branched out of SEO into a separate discipline because each platform has its own algorithm, which can make it trickier to understand than website SEO.
What Matters More?
SEO efforts work best if both on-page and off-page SEO work together. You need content to share, but you also need to share your content. SEO is one of the most challenging fields of digital marketing because of the balance you have to achieve to see results. SEO experts often have separate teams for on-page and off-page that work together, which is why business owners would rather hire an agency for this type of work.
Both on-page and off-page efforts are essential to keeping your campaigns alive. Without On-page efforts, there would be nothing for off-page backlinkers to share. At the same time, you won’t see much of a difference in your on-page efforts if you don’t use off-page tactics. SEO is a numbers game that changes as time goes by, so keep abreast of algorithm changes that may affect your website and other offline platforms.
Get a team of SEO specialists to execute your on-page and off-page simultaneously. For the best SEO agency in Greenwood, get in touch with Magnitude Marketing, the leading full-service digital marketing agency in the area with services such as SEO and PPC. Book a consultation with our experts today!