As a business owner, you need to have a website that draws attention to your company’s products and services. One thing that works great for this purpose is video marketing. People consume vast amounts of video content every day, especially YouTube videos. That’s why marketers often use Youtube to launch a product and increase brand awareness. If your company hasn’t adopted a YouTube marketing strategy, then it’s time to get started. Here’s what you should know.
In terms of the impact on your marketing budget, YouTube doesn’t charge for users to post videos. Although there are costs associated with creating quality video content, you can typically keep expenses relatively low. For that reason, YouTube is an extremely cost-effective addition to any marketing campaign. Posting a video on YouTube will not only diversify the content on your website, but it will also extend your company reach to a larger audience.
It Engages Your Audience
Whenever someone visits your website, you want them to linger there as long as possible. The longer people stay on your site, the better the chances are that they will notice links and click through to see your offerings. If you have a compelling YouTube video embedded on your site, then users will spend significantly more time on your website.
But what makes a video compelling? In general, users tend to appreciate well-crafted educational content. They look for unique insights, information, or even entertainment. That’s why it’s important to put time into creating video content that not only complements your company’s marketing efforts but also enhances them. For example, doTERRA’s YouTube channel features product information but also provides insights into sourcing methods, holistic health, and more.
It’s Value-Added for Marketing
As a company, you always look for ways to get the best results out of your marketing budget. There’s really no better, more cost-effective way to boost marketing efforts than through video. YouTube acts as a force multiplier on top of other marketing strategies. YouTube allows businesses to get far more for their money, especially if their videos goes viral like Blendtec’s “Will It Blend?” series. Aside from posting original video content, your company can also advertise on YouTube directly by placing ads within other videos.
With people streaming over one billion hours of video content per day, it would be a mistake to overlook this powerful marketing outlet. Through YouTube, you have a cost-effective way to reach more users and drive more traffic to your company website. Based on these benefits, you really have nothing to lose and everything to gain.
Get in touch with Magnitude Marketing today to see how we can build and engage your audience through social media marketing.