The Biggest Mistakes You Can Make on Your PPC Ad Campaign

So, you have dedicated everything you can to your pay-per-click (PPC) advertising campaign. However, to your surprise, it is not working as well as you expected. Maybe PPC ads are just not meant for you or your business, or maybe they no longer work as effectively as they used to.

However, before you go ahead and scrap your PPC campaign, take a step back and ask yourself if you are sure you have done everything right along the way. If you are in doubt, then read on. In this article, we will discuss the most common PPC campaign mistakes and how to fix them.

1. No Goals

You may be excited to start out your PPC campaign and get it going, but before you can even do that, you will need to prepare and plan. The planning process will revolve around one major factor: your business and PPC goals. If you are not able to set goals and just go on planning, then it will make a huge difference.

You need to avoid this mistake by realizing that your goals are what sets the tone of your campaign. Without these goals, you will not have specific milestones or targets to reach. Create your goals before you begin to start planning for the campaign to make sure that you have goals in sight.

2. Wrong Target Market

During the planning stage of your PPC campaign, it is important to know who your target market or audience is. This will depend on the target market for your products or services, as well. Without a target market, you can come up with the best campaign, but you will not receive responses because you reached the wrong target.

Specify who your target market is and identify their behavior. Analyze what you can do with your PPC campaign so that it will reach your target market and not with the wrong audience.

3. Bad Budgeting

You may have ended up spending all your financial resources on the wrong aspect of your campaign, or you may not have set enough budget and end up having to adjust your campaign when it is already implemented. Not having the right budget will hurt your campaign in more ways than you think.

For budgeting, it is important to know your priorities. You have to understand which aspect needs a bigger budget, and which campaign you will need to cut some budget from. Additionally, make sure that you are aware of all the costs, including additional or hidden fees. This way, you will not be surprised if there are additional costs you did not expect. Lastly, do not be afraid to increase your budget. It is much better to overestimate than underestimate.

4. Inappropriate Keywords

Keywords are one of the most necessary components when it comes to PPC ad campaigns. If you do not choose the right keywords, then it is likely that people will not find these PPC ads.

When selecting keywords, make sure to do your research well and properly. Aside from that, do not be too specific that no one will search for it, and do not be too general either as it can give you a lot of competition.


If your PPC ad campaign is not doing too well, try to check this article to see if you made any of these mistakes. If you did, don’t worry! You can still fix it with the resolutions stated above. Just do your best, and soon, everything will fall into place.

For successful PPC campaigns, you may need to work with an expert that does digital strategy consulting in Greenwood. For that, Magnitude Marketing is prepared to help you. We are a digital marketing agency and we will be glad to assist you with your strategies and goals. Get in touch with us today for your digital marketing needs.