If you’re working on increasing sales on your website, an abandoned cart can put a dent in your efforts. Though one abandoned cart isn’t much of a big deal, several can become incredibly costly if you can’t quickly recover your sales funnel. One way to enhance your cart performance is to work with a renowned web designer to encourage your customers to follow through on their purchase. If you’re currently shopping for a new digital marketing agency in Greenwood, be sure to keep these points in mind.
1. Place the shopping cart icon somewhere intuitive
If you’ve ever shopped online yourself, you’ll likely expect to find the shopping cart icon on the upper right corner of the screen. Thanks to Amazon, online shoppers have been conditioned to seek out out the icon in the exact same place. When designing your website, don’t try to take a risk by toying around with muscle memory and placing your shopping cart somewhere your visitors won’t expect it to be.
2. Display the number of items currently in the cart
Accidentally a non-essential item or duplicate to one’s cart can be a real problem for users who want to get their shopping done quickly. Reminding your customers how many items they currently have in their cart can make the shopping experience less distracting. Make sure the cart number increases with every added purchase and decreases with every removal.
3. Confirm added items
Nobody likes their shopping experience interrupted, but allowing users to confirm when an item is added to their cart can help finalize the purchase. You don’t want your customers wondering if they’ve really added an item to their cart or not. Much like a cashier display, you can also use this opportunity to cross-sell items that are similar to one that has just been added to your customer’s cart.
4. Incorporate a mini cart
When hovering over a cart on an eCommerce shop, you’re likely to be greeted by a handy order summary. If your customers can’t remember whether or not they’ve added a certain item to their cart, providing them with a pop-up mini cart can allow them to check without losing their place on your website. They can simply click “continue shopping” and return to browsing.
If your customers are on a budget, a subtotal summary can also help them stay within it. Be sure to link a product out to its product page on your mini cart in case your customers want to review a purchase one more time before making a final decision.
5. Offer free shipping
One of the major reasons shoppers abandon their carts is expensive shipping fees. Offering free shipping to your customers once they’ve hit a certain total price can nudge them in the right direction. If shoppers are only a few dollars away from availing of free shipping, they’re likely to add another item to their cart.
6. Lead customers to checkout
A shopping cart will usually allow customers to review their order, change the quantity of a certain item, remove items, and return to a product page. However, a shopping cart’s main focus should be leading customers to checkout. Make your checkout button stand out by incorporating a contrasting color. Though you can encourage other purchases by recommending similar items, your main call to action should be obvious in your checkout button.
One abandoned cart may not make much of a negative impact on your conversion rates but can lead to significant losses over time should there be more. Therefore, it’s vital that your shopping cart design is persuasive and intuitive. Use it to encourage your customers to make a final purchase by making every step clear and convincing.
To drive results on your website and drive checkout on your carts, work with us at Magnitude Marketing! We are a performance-based SEO agency that focuses on helping brands grow in revenue and profit.