Video marketing is one of the best ways to expand your reach. With sixty percent of businesses using video as a marketing tool to increase their ROI, it comes as no surprise. Posting it on your website and your social media is an excellent thing to try, but there are some extra steps to take to optimize your video entirely. Take a look at the following ways you can raise your videos’ chances of getting better reach and engagement.
How to Fully Optimize Your Video to Gain Visibility
Incorporate Optimal Keywords in Your Title and Description
Your titles and descriptions should have the primary keyword you want to rank for. They also have to be structured in a way that sums up what people may find when they watch your video. You need to add that value that people are looking for when they type in the search bar.
For example, if you created an instructional video on how to deposit from your bank’s machine, a well-optimized title would look like this:
“3 Easy Steps to Deposit from our Bank’s new Deposit Machine.”
The keywords “bank” and “deposit machine” are present in the title. Putting “easy” adds more value to it because common logic is people are looking for the easiest ways to get things done.
Pay Attention to Your Thumbnail
A video’s thumbnail can affect your click-through-rate or CTR. This is the percentage of how many times people click on your video to watch it. Video thumbnails are often what entice people to view your video.
If the thumbnail on your video doesn’t stand out or is simply a snippet from the video itself, it has a lower chance of getting clicked on. On the other end of the spectrum, if it is misleading and clickbaity, you won’t get a positive response out of it. Make sure that your thumbnail is appropriate for the message you’re sharing.
Keep It Short and Simple
Influencers and creators often need to reach a quota of ten minutes or more to monetize their content for ads. As the advertiser, you won’t need to go beyond a minute or two. The reality is that most people won’t find business-related content interesting unless they’re looking for it. Highlight only what matters to save time for you and your audience.
Transcribe Your Video and Add Subtitles
Search engines are still machines that can only recognize text, so whatever images are on your video are something they can’t pick up on. To get your keywords in there, add subtitles. This is also a necessary step to accommodate deaf and hard of hearing viewers who need it.
Leave Links in the Description Below
If you’re posting this on YouTube or any other social media platform, then don’t forget to direct your viewers back to the website for the chance of a conversion.
There are viral videos that become popular out of pure entertainment or a mass following. But ads or explainer videos will not become famous by doing it the same way. The best route to take is following SEO principles for video marketing to reach the right audience. The more optimized your videos are, the better the chance that most customers will find them.
Videos and other content that you produce for your website will perform better if you incorporate SEO strategies. For the top SEO services in Greenwood, consult the expertise of Magnitude Marketing, a digital marketing agency specializing in SEO, PPC, and Web Design. Request a consultation today!