SEO or search engine optimization is a crucial part of any business with an online presence. It is essential to get the necessary engagement you need from people online. The importance of SEO is highlighted even more at a time like this when a pandemic is sweeping across the world. With COVID-19, other marketing tactics might be pushed aside for a while, but not SEO.
During this pandemic, more people are staying at home and searching for information online. Given that, it is the best time to maximize your search engine rankings and here are three ways you can do it:
Create regular web content
Creating regular content is necessary to get good SEO scores. Though you would not immediately see the effect, you need to start creating content now and be consistent with it.
Content comes in many forms. They can be in the form of blog posts, videos, infographics, photos, and other pieces of media you find online. Aside from what content you use, frequency is just as important.
Creating regular web content means more answers to your target audience’s questions. More content would also drive more traffic to your website, and having fresh content would keep the interest of your audience, particularly your loyal followers.
Now that there is a pandemic, you must make sure that your content is relevant and considerate. For your content to be effective, it should target local searches. You know your audience best, and you know what they need to hear from your business.
Mention your NAP
NAP stands for name, address, and phone number. It is a critical factor that affects your SEO score. Mentioning these details will make your page appear on several pages like web directories, social media profiles, and other websites.
In determining your local ranking, Google scans the web for mentions of your business name, phone number, website URL, address, even other sources like telephone records. The more often you mention your NAP on the web, the bigger your chances to rank.
Use your Google My Business profile
This is the first thing you’d need to fill and verify when you want the online world to know about your business. Registering your business here allows your profile to show up when people search in local finders, Google Maps, and the likes.
Google My Business profile is what you find in the sidebar when you search for businesses or places. They are almost like your mini-ads that show up on Google. Take advantage of GMB as it has a variety of other features to maximize.
GMB is helpful most especially during this pandemic because Google added a special category for COVID-19 updates. If your business has any important information you’d need to communicate with your consumers, such as temporary closure, you can easily use this special feature.
The “new normal” COVID-19 brought affected businesses and workers. Everything is not the same as before, so you must adjust accordingly. Take this slow-down of business as an opportunity to understand how SEO works for your business. Explore and discover many ways on how to implement and make it work for your site.
Better yet, consult the experts to help make the most out of your web presence. We, at Magnitude Marketing, help businesses like yours improve ranking on Google through results-driven SEO services. Contact us today to learn more!