Smart business owners know how to learn from their competitors, to take note of their strengths, and avoid emulating their weaknesses. Making use of Search Engine Optimization (SEO) competitor analysis is an essential marketing strategy that you need to incorporate in your business if you’re looking to gain the upper hand against those within your industry.
Using SEO competitor analysis
With modern consumers becoming dependent on the Internet for product purchases, brands have devoted their efforts in digital marketing practices to reach their potential customers. Search Engine Marketing (SEM) is a common strategy that many businesses employ in today’s age, where digital marketing has proven to be the best way to tap into a more extensive customer base.
SEO competitor analysis is meant to be a tool to help you understand and interpret your competitors’ strengths and weaknesses. By looking at your competing business’ performance with the different SEO strategies that they employ to gain better search engine results pages (SERPs) rankings, you’ll be able to learn from their positive developments and avoid their mistakes.
Analyzing keyword strengths
An SEO competitor analysis can help you in identifying what your competitors use as target keywords in their marketing copies. You’ll be able to see how their keyword ranking fares well with SERPs if they’re doing well or poorly in their efforts.
Looking at the breakdown of their target keywords will show you what market they’re prioritizing. If you’re competing in the same niche market, you have the option of either using the same keywords that they use or redirecting your marketing to an untapped demographic that has less competition.
Utilizing their data for your own marketing strategy
Although you don’t have complete access to their marketing strategy, you can use your competitor’s SEO analysis as a blueprint in reading their tactics. Take note of the following aspects when looking at the analytics of other businesses:
- What keywords are primarily used by most of your competitors?
- What keywords are rarely used by your competitors?
- What is the trajectory of your competitor’s traction with high-traffic keywords?
While making a hypothesis in addressing these questions, you can use research tools that are built-in into your competitive analysis tool to see how your numbers fare with your competitors. This will give you a general idea of how you’re doing concerning other businesses’ marketing efforts.
Learning from the form of their content
Know that numbers don’t tell the complete story of a brand’s marketing efforts. Although SEO strategies target the keyword density to backlinking strength of an advertising copy, you should also remember to prioritize content relevance and customer impact.
SEO competitor analysis tools contain more than just the statistics of the keywords that other businesses are using on their website. It also links you to their highest performing pages so that you can see how they arrange, compose, and deliver their marketing copies to generate high levels of online viewership. By learning to analyze the form of their content while taking note of their keyword placement, you will know how to incorporate their copywriting habits to yours.
The best way to grow a successful company is by learning from you and your competitors’ mistakes in refining your business practices. Performing SEO competitor analyses will give you a better understanding of other businesses in your industry with regards to how they perform their SEO strategies.
Magnitude Marketing is an SEO company that offers digital strategy consulting in Greenwood, IN. Get in touch with us today to learn how we can improve your business’ online presence through performance-based SEO, PPC management, SEO, web development, and more!