Search engine optimization (SEO) is a practice that involves optimizing your site’s content to have a better ranking in search engines. With better ranking, it can provide a boost to your brand’s visibility. It often entails using the right keywords and publishing relevant content so that you can fulfill what your target audience is searching for. Even so, now that more and more people are using their mobiles to search for information, the usual methods for improving SEO aren’t often enough. You also have to prioritize making your site responsive.
A few years back, Google started enforcing what is called the ‘mobilegeddon’ algorithm, which favors sites that have a responsive design. These sites have mobile-friendly versions and accommodate as many screens as possible. When a visitor lands upon their page, the responsiveness allows for far superior user experience.
It just means that if your website isn’t responsive, then you’ll have a harder time achieving the ranking that you want. You’ll also be missing out on opportunities and allowing yourself to be outperformed by your competitors. To help you better understand why you need responsive web design, outlined below are ways that it improves your site:
Enhanced site usability
No one would be willing to browse your content if your site is wonky. Having a responsive web design offers a better browsing experience, as it allows the user to consume content and navigate the site regardless of the device they use. Whether they’re browsing through a desktop, tablet, or smartphone, the responsive site displays content accordingly.
These days, people own multiple mobile devices, so the one-size-fits-all approach to websites no longer applies. That is why if you don’t make responsive web design a priority, you’re not serving the best interests of your consumers.
Better search engine rankings
The whole point of SEO is to get your page to the top of search results. The mobilegeddon algorithm ranks sites that are mobile-friendly better than those that aren’t. For that reason, you’ll get much better chances of appearing on the first page of the search results if you have a responsive web design.
Appearing at the top of the search engine results page (SERP) is crucial today. Many consumers treat search engines as the most important method of discovery for products, services, and content. You don’t want to lose potential customers just because you have an outdated website.
Decreased bounce rate
When a visitor chances upon your site, you want them to stay for as long as possible. Search engines pay close attention to user behavior on websites, too, and when they find that visitors exit right away, then your chances of ranking high is lower. A higher bounce rate informs them that the user didn’t find your site relevant to their needs. It’s even more vital, then, to make your website responsive.
Even if you have excellent content, the visitor would have no interest in reading it if the design of your site is subpar. Having a responsive design allows you to publish valuable content that is displayed properly on the devices that customers are using, resulting in a cleaner and undistracted environment for them to enjoy.
If you fail to make your business’s website responsive, you’ll be missing out on converting more sales. So, check out your website and see if it needs more improvement to achieve the above factors.
Should you need any help with your web design to make your site mobile-friendly, get in touch with us today.
If you’re looking for a digital marketing agency in Greenwood IN that specializes in SEO, get in touch with us today! We’re happy to help.