It is the most awaited season not only by the consumers but also by the entrepreneurs. If there is a time in the year to sell more products and services, now is the season to grab. However, even if this is also the same season of selling and purchasing, you have to remember that other businesses are also thinking the same thing. That means you will only succeed if you do it right.
These other businesses will also make the efforts that you plan to make. Therefore, the best thing you can do is not commit any mistakes that can downgrade your business’s holiday marketing campaigns.
Here are some examples of mistakes that you should watch out for:
1. Failing to Create a Special Landing Page for Your Holiday Campaign
When you plan to launch holiday campaigns, you should never commit the mistake of failing to create a special landing page for it. It is essential to create a specific page so that customers can avail themselves of your offers.
These are some tips to keep in mind:
- Apply the same brand guideline to your landing page. It should still reflect how your original site looks.
- Link the holiday offers on the homepage or add a banner that would lead them to the landing page.
- Leave a link back to the main site in case customers didn’t find their intended offer or service.
2. Not Reviewing the Checkout Process Well
Skipping the review of the checkout process is a huge mistake. According to some studies, failed checkout processes often result in failed marketing campaigns.
If you want to avoid it, the first thing you should do is make sure that you double-check your checkout process. That is a crucial step because you will be handling many orders, and every order should be processed correctly. If you want to make sure that it is done correctly, you can ask for the help of a professional in this field.
3. Not Implementing Voice Search Optimization
Many people use voice search nowadays. In fact, this is why Google announced that it is now rolling out a tool aimed at making businesses develop content for voice search optimization.
That is unlike when users have to type keywords in the search box. While local SEO is still important, do not forget that with voice search, the users can already use their voice in searching for your products. Therefore, you must enable both text and voice search on your website.
4. Thinking That All Customers Celebrate the Same Holiday
Many people mistakenly assume that there is only one way of celebrating a specific holiday. If you do that, you will be ignoring a huge market out there. You need to cater to a culturally and religiously diverse audience to ensure that your products and services are all-inclusive.
5. Failing to Prepare Your Site for the Influx
Since you will have a lot of orders for the holiday season, it is never a good idea to stop preparing your site for the influx. Assume that your regular website will be slow and will not be able to handle the rush.
Instead of taking that risk, you can opt to create a temporary landing page that would prevent your original site from getting overloaded.
It is important to remember that marketing during the holidays does not necessarily mean you have to create a budget for a huge advertising campaign. The key to the success of your seasonal marketing campaign is to know what’s essential for your customers.
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