The homepage creates the user’s first impression, so it has to be perfect from the get-go. People need to understand what your brand is about and what your offerings are at first glance. From the design to the copy to the navigation, everything has to be impressive and user-friendly. Here are some expertly curated tips for a successful homepage:
What You Need to Know About Creating a Website Homepage
1. Great Design Is Nothing Without Good Copy
It’s no secret that your homepage has to be stunning. The graphics have to be spot-on and filled with inviting imagery to convince your visitors of your value and legitimacy. However, good design is just half the battle. When you catch people’s attention, you have to keep them interested. That’s where good copy comes in.
Website copywriting is underrated, especially since brands love to prioritize how things look. But what sells the brand isn’t just the images and graphics. Your copy has to tell your story with a voice unique to you. It is what convinces users to hit the buy or subscribe button. Without good copy, your graphics won’t matter.
2. The Best Homepage Keeps Their Audience in Mind
Everything has to match your branding. Audience appeal has to be kept in mind when creating your homepage. Consider every little detail about your demographic, from their age to what they find interesting. Center your design around their habits and produce copy that’s appealing to them.
3. Stick to One Good CTA
Call-to-action buttons are a must for a homepage, but you have to limit them; otherwise, your users will have difficulty with navigation.
For the homepage, pick a CTA button that does not immediately take your user to “check out” or “subscribe now.” That decision has to be something they make on their own. Instead, give them the option to explore more of your website to help them make a decision.
Take them to the pricing page or product page to give them a good idea of what you’re offering. Those pages should have the “carts” or “try it now” CTAs.
4. Mind Your Loading Speed
Don’t overdo things! As much as you want to incorporate unique features, you need to edit items down. When you have too many graphics, ridiculously long copy, and many web page sections, it may affect your website’s loading speed.
Don’t let your users wait more than three seconds for your page to load. Distribute other information to other pages of the website. Remember that you don’t have to give everything away.
A website’s homepage is what stands between getting people interested in your brand and making the sale. When you have an engaging and informative homepage, it will compel people to explore the rest of your pages. It gives your website the authority and value it needs, so make sure to pay extra attention to it. After all, you might never have another chance if you fail at your first impression.
Websites aren’t meant to stay static. To perform better, you need to work with an agency specializing in digital marketing in Greenwood, IN. Magnitude Marketing is the best choice in SEO and website development. Improve your digital reputation and start seeing success. Request a consultation with us today!