Search engine optimization or SEO is everywhere. It’s a crucial component of marketing that applies to all forms of content, even YouTube videos. So, if you want to pursue a career in vlogging, you need to know the ins and outs of YouTube SEO.
This beginner’s guide will walk you through some simple steps on how to optimize your channel for better reach and more views.
1. Find the Keywords for Your Niche
Keyword research is one of the most important steps of SEO. It is the fundamental starting point for any SEO campaign. So, your first step should be to find out how people talk about the topics relevant to your channel. This will help you determine the most important keywords related to your niche.
While many tools can help you with keyword research, the best one is the YouTube Keyword Tool. You can easily find out what words people use most frequently to search for videos related to your niche.
If you have the spare funds, you can also work with local SEO experts who have plenty of experience in SEO and keyword research. They can walk you through the process so you have a better grasp of which keywords to use.
2. Use Keywords in Your Video Title
In SEO, titles have a lot of weight. They are one of the first things that viewers notice about your videos, and they are an important factor in how you rank in search results.
It is crucial to choose your titles carefully to reflect the content of your video. Pick a title that is short, relevant, and memorable.
Additionally, be sure to include important keywords in your title. This can help you rank higher in search results.
3. Add Keywords to Your Video Description
Now that you’ve taken care of your video title, you need to optimize your video description.
In your description, you need to add all the relevant keywords that are highly relevant to your niche. If you can use some of the same keywords you used in your title, even better!
It is also essential to use the description to entice people to watch the video. People are busy, so they usually don’t watch your video if they’re not sure what they will get out of it. Make it easy for them to stay with your video by promising them an entertaining experience.
4. Create Custom Thumbnails
YouTube displays a custom thumbnail for your video. This is the first thing viewers notice about your video, so it is important to create an attractive and relevant thumbnail to the content of your video.
The main thing to think about when creating a thumbnail is that you want it to reflect the topic of your video.
You should also consider using a thumbnail that is 1080p or 1920 x 1080 pixels. This is the ideal resolution for thumbnails.
5. Customize Your Channel
The channel art is an important element often overlooked. It is the first thing that people notice when they’re browsing YouTube, and it can help you stand out from the crowd. Your channel art is more than just a pretty picture. It is a crucial element of your branding and marketing.
Make sure to choose a unique and eye-catching piece of art for your channel. It would be even better if it was related to your channel’s niche.
Furthermore, you need to ensure that your channel art is also optimized for search. Add relevant keywords to the channel art and make sure that it’s clear and easy to read.
YouTube SEO is crucial for vlogging. It helps you get more views, build a fan base and promote your brand.
If you’re struggling to optimize your channel for YouTube, you can always rely on the experts to help you with the job. We at Magnitude Marketing offer comprehensive SEO in Greenwood, IN. We can provide you with the necessary insights and solutions to help you boost your channel and brand. Contact us today to get started.