Formulating a Results-Driven Marketing Strategy—What to Know

In anything business-related, the most important aspect in the creation of a successful enterprise is setting sights on results. Starting a business will require you to place a certain amount of capital to go into it, all with the hopes that it will be returned once the business gains traction. Going bankrupt and failing to get the returns on investments (ROIs) means that there was no results-driven strategy present. 

For business endeavors, digital marketing can be a big help in the success rates of campaigns and sales as a whole. Take note that campaigns must always have a notable result in mind to ensure that money is not getting wasted and that the efforts are being maximized to bring in better ROIs.

Successful businesses always operate on results-driven strategies

The important part of a result-driven strategy is to always conduct A/B testing to find the optimum results and pay attention to the metrics to continually measure success. In this regard, strategies must always be comprehensive and prepared well to meet all standards. 

An integral aspect of the analytics of a digital marketing strategy’s success is to set and assess key performance indicators. These allow boundaries to be pushed, with the keyword of the whole process being aimed to “measure” performance. 

To help you even further, here are some things to consider when formulating your digital marketing strategy:


1. Improvement comes with measurable success


Website analytics applications can tell a business needs all it needs to know about their own practices, pointing out which the strongest and the weakest ones are within your strategy. Whether it be the performance of a new check-out button placed on the product page or other elements of marketing, analytics can show the success rates. 

Google, in particular, has plenty of optimization tools and analytic apps, like Google Analytics and Google Tag Manager, all of which help build highly measurable websites. 


2. A/B testing and modifications go a long way


As with any digital marketing strategy, each has to be uniquely formulated based on a wide variety of elements. It is highly unlikely that one popular strategy will apply to all kinds of businesses. 

Things like the target market, the demand for products, competition, and other foundations of business will determine the right strategy for your business. As such, a lot of testing will have to be done to find the right one, which your analytics and key performance indicators will say a lot about. 


3. Digital marketing has roots in creativity


As crucial as it is, the more a company focuses on the analytics, the more they lose out to potential customers. Analytics can say a lot about success—but there will be no data to look into without the creative side that attracts and engages with customers. 

Without a well-designed website, organically written performance-based SEO, or thoughtful advertisements, the marketing strategy you utilize may not even reach anyone. Customers want something they can connect with on a deeper level, which is the ultimate driving force behind why they purchase things. 

By diving deeper into the creative side of the strategy formulation, a more organic digital marketing strategy can be crafted. The more a campaign dives into creativity, the better the results will be in the long run. 


Businesses have the ultimate goal of making money. Fortunately, boosting business presence in the online sphere is much easier thanks to all the digital marketing agencies and tools available today. By utilizing the best agency that goes in line with your goals, you can claim that ROI while churning out an even bigger profit than you may have thought possible.

Magnitude Marketing is a digital marketing agency in Greenwood, Indiana that specializes in performance-based SEO, PPC advertising management, and web design and development. With our goals for our clients focused on ROIs, your business will be in good hands. Contact us to know more about what we can do for you.