What Encompasses an Effective PPC Manager?

Pay-per-click (PPC) is a highly effective digital marketing tactic, but it requires proper strategy and execution. It also often requires the help of a professional who can look into the nitty-gritty details to ensure the campaign’s success. For a campaign to be worth the investment, you need to have a great PPC manager that can stay on top of things.

For this, you want to look for specific traits and skills in your PPC manager.

Certification and a Well-Rounded Skill Set

Certifications such as Google AdWords, Facebook Ads, Bing Ads, and many more will give you an idea of the skill level of your PPC manager.

Make sure the certification has been issued in the last few years, as technology evolves very quickly and newer versions of the software will bring new features and functions that might not be present in the older versions.

On top of just what they’ve studied, you want to make sure they have the skills and experience to put their knowledge into real-time use.

A Promising Portfolio

Look at what your PPC manager has handled in the past. Even if they don’t have the biggest names in the industry, you’ll want to see legitimate businesses in relevant sectors to see how you might fare with their services.

If they can provide examples of their work and genuine feedback, it’s an immediate vote of confidence that gives you more room to give your trust. It’s even better when you do see big-name accounts since this can be a sign that they’re doing something right.


PPC managers are always adapting. There are new changes and trends to try out. As technology evolves, so do the platforms and their features. You want to make sure you have someone who stays on top of things and doesn’t fall behind in this fast-moving industry.

Moreover, campaigns aren’t something you can just copy and paste. What works for one brand won’t necessarily be the same for another. Make sure your PPC manager knows how to adapt to your specific brand needs and knows how to adjust their strategy based on data and results.

Solid Communications

Communication is key in any business. It’s the glue that holds everything together. For this very reason, you want to make sure your PPC manager is incredibly communicative with you about all of your campaigns in a timely manner, including a detailed report of their plans for the campaign and what they did during the previous week. You also want someone that can collaborate with your team so that every department stays aligned throughout the campaign.

Adept Problem-Solving Capabilities

Just as you need to employ performance-based SEO, so do you need to make constant adjustments for PPC based on the data that you’re seeing. This is especially crucial when you are dealing with hurdles in your campaign.

Not every aspect of the campaign may go flawlessly, but this shouldn’t stop a good PPC manager from knowing how to quickly and effectively fix issues.

Organization and Time Management

Knowing what tasks to prioritize and creating the best management schedule is essential in creating a smooth and successful PPC campaign. A reputable manager will know how best to use their time and resources to deliver wanted results.


PPC is an effective digital marketing effort that can increase your sales and online presence. Make sure that you have a manager with the right knowledge, skills, and experience to get things done.

Magnitude Marketing provides full-service digital marketing in Greenwood, IN. Contact us for custom PPC strategies based on your needs and goals.