When you’re growing your brand, you will want to make sure you get as much exposure as possible on all customer touchpoints. One of these touchpoints might be the email address you use to interact with your clients.
Having a branded email address communicates so many things about your business even before a customer clicks on your message. Customizing adds credibility and legitimacy to your company image. Like a beautifully designed business card, it says that you have put a lot of thought into your business, and you want to be taken seriously. A branded email establishes the authenticity of your communication with your clients.
You might have doubts about whether or not it’s worth it to put your brand in your emails. Generic emails from Gmail or Yahoo are functioning properly and get the job done, so you have no compelling reason to have to think of branding your email addresses. In this article, we’re debunking the myths surrounding branded email use so you can see why it might bring value to you your business and help you grow it:
Myth No. 1: It is difficult to set up a branded email
Most people think that you need a degree in Information Technology; this is not the case. A capable digital marketing agency can help you set up your customized email address in as fast as five minutes.
Myth No. 2: Branded emails are expensive
If you already have your website, many hosting services offer free email addresses that match your domain name. If your current plan doesn’t include email, it is possible to add this to your monthly plan. You can scale your plan according to the number of employees or users you have as your business grows.
Myth No. 3: No one cares about branded emails
Seeing your brand name increases the credibility of your message. Like a custom letterhead, it indicates that your message is an official missive of your business. Generic emails tend to be easily imitated or manipulated so recipients are less likely to believe in their authenticity. People subconsciously need these visual clues like email branding to ascertain whether a message is real or fake.
Using branded emails also directs you and your team to use a different tone and a level of professionalism when communicating with your clients. This adds to the credibility and
Myth No. 4: Branded emails have no added value for my business
Branded emails are like billboard advertisements for your business. They make your brand name stand out in a sea of @gmail.coms and @aol.coms. You can increase awareness and recall of your brand just by customers seeing your brand frequently in the messages in their inbox. Branded emails make it easier for customers to remember how to get in touch with you or to search for you with simple and easy to communicate addresses in the form of firstname.lastname@example.org, or email@example.com.
If you want to grow your business and make great first impressions with your brand, use a customized email address. One of the top branding strategies of digital marketing is to tie together your website, your social media accounts, and any other online profiles you may have. For minimal effort and expense, you can achieve a lot of exposure and even redirect customers to your website.
Are you looking for a digital marketing agency in Greenwood that can help you grow your business? Contact us and see how we can help you today!