Convincing Your Management about SEO’s Impact on a Business
More and more companies are leaning towards the advantages of Search Engine Optimization (SEO) for their businesses. If you happen to work for a firm that hasn’t embraced this yet, then now might be the right time for you to bring this up!
However, you may face some opposition along the way, particularly with people from the upper management who aren’t really familiar with the benefits of SEO and the other facets of digital marketing. This is understandable, as not everyone has the knowledge and idea of how impactful an SEO could be towards a brand or a business. They may not have been oriented yet about its advantages—which is why it’s up to you to convince them otherwise!
The Power of Persuasion
It may be tough to convince your management about SEO; however, there are a couple of steps you could take in order to introduce them to the concept. To give you an idea, here’s what you can do:
Introduce Them to SEO
People are often apprehensive about something that they do not understand. The same goes for SEO. If your upper management is made up of people who are past their prime, the chances are that they do not know anything about it.
Make a presentation, schedule a meeting, and introduce the concept to them! Let them know that SEO shouldn’t be a “taboo” within the business model. Explain the different advantages of the concept and show examples of successful SEO campaigns.
Show Them How It’s Done
You were able to answer their first question; now it’s on to the next one. They’ll want to know “how” it’s done.
Have patience and show them examples. You may use your company website for this. Let them know about keywords, links, and citations, among others. Let them know about search engines and rankings as well! Show them how your brand, your products, and your services can benefit from SEO as a whole through brand recognition and retention. Let them know what it means to be at the top of the rankings beyond other competitors in the industry today.
Show Them the Results
You may not be able to cite your company for this step; however, you may present videos and analytics, supporting documents, and charts showing the impact of SEO on a company.
Use your competitors as an example instead. Show them how the rival companies were able to boost their sales due to this. In doing this, not only would they learn about the impact, but they would also be alarmed to know about your competitor’s progress, well enough to convince them to try out your proposal!
Conclusion
Even though many companies utilize SEO for their brands, others haven’t kept up with the times yet. If your company happens to be one of them, bring it up to the management and let them know that they’re missing out. Tell them about the advantages, features, and inner workings of SEO and show them the results that boosted other companies to the top. Be the catalyst if progress in your company and let them know that SEO is an integral part of modern business strategies.
If you are looking for a local SEO agency in Greenwood to handle all your company’s SEO needs, look no further than Magnitude Marketing. We are a full-service digital marketing agency with years of experience in creating custom strategies for all types of businesses. Contact us now for more information about our services.
