Brand Optimization How Schema Markup Can Help You

Most of us recognize the power of digital marketing because we have seen how it can make or break a company. It can lead hordes of traffic to your website or draw them away.

As an entrepreneur, you should not be wary of it. On the contrary, you should wield it as a weapon to take your industrial opponents down. However, this can only happen if you understand how it works. 

In this piece, we will talk about schema markup. This blog will not only define what it is but will help you understand the role it plays in SEO. Grab a notebook and carefully read this.

What Is Schema Markup?

Schema markup (Structured Data Markup) is a way of adding “semantic” to your website. It adds information about your business and products, rather than just throwing them on the screen for users to pick up.

Before you go ahead, you need to know that schema markup is not new. It was added to the search engine algorithms in 2011, but only a handful use it. It is why you have not heard of it yet.

Markup is about providing a detailed description of the information on your website. This additional information will help your SEO campaign because you add an extra layer of information to your site that is unavailable to other sites.   

How It Works

As mentioned earlier, schema markup will help with your SEO campaign. This technology will help your website promote your brand by itself. It does this by highlighting a particular part of your business, but most of the time, it enhances the following:

• Articles
• eCommerce products
• Events
• Local businesses
• Opening hours
• Reviews

Let us say that you are a dentist in Nottingham. When a potential patient searches for a dental procedure within your locality, they will see your opening hours, services offered, and customer reviews. It will help them decide if they will visit your office or that of your competitors.

Let us take another example. If you are a product designer and sell your products online, you will be able to provide detailed information about your products. It will help your clients make an informed decision.

How to Implement It

SEO experts will usually carry out the implementation of schema markup for you. However, if you want to do it yourself, you should check Google Rich Results Test. It will tell you whether your website is eligible for schema markup. 

It is easier to implement from scratch. If you work with a digital marketing agency, they will provide you with the necessary codes to add it. Make sure that you add these tags in the required places. It should be done by a professional for the best results.

If you are doing it yourself, you will have to find the relevant tags and add them to your website. It is not that difficult. Just make sure that you have the correct tags, and you will be fine.

Conclusion

Schema Markup can be used to your advantage. It will help your business by putting it in front of people looking for your specific product or service. If you can do it yourself, you should. It will help your SEO.

If you are looking for a local SEO agency in Greenwood, you should tap into the expertise of Magnitude Marketing. We can help implement the schema markup, so that you can boost your ranking. Book an appointment now, so that we can talk about your business!