One of the many digital marketing strategies you should learn to perfect is a branded pay-per-click (PPC) campaign. This type of marketing campaign uses particular terms and keywords that directly relate to your brand name and branding elements in your products.
Read on to learn about how your business can benefit from this marketing strategy:
Market Your New Products and Services
As your business grows, you’ll most probably start introducing more types of products and services to add to your roster. How do you make your current customers and target clients get to know more about these new additions? You can quickly achieve this goal with a branded PPC campaign.
When a customer uses a branded keyword on search engines, it shows that they’re already familiar with your company. With this in mind, they will be the perfect candidates for the new products you will be launching.
So, by using a branded PPC campaign, you can ensure that your new product will be at the top of search engine result pages (SERPs). Ranking organically can take months before you see significant returns, so going for a PPC campaign will allow your fresh product offerings to get in front of your customers right away while they are still very new.
Gain Control of the Conversion Process
Search engine results are usually targeted to gain awareness, allowing people to click on your page and get to know your brand. Unfortunately, that does not necessarily mean that search engine ranking converts these casual website visitors into paying customers.
If you make use of a branded PPC campaign, you will have more control over converting clicks into customers. These campaigns are targeted to bring users to landing pages and follow through with a call to action.
Because these campaigns make use of branded keywords, it touches on people who are already on the sales cycle—much closer to making a purchasing decision than others.
Deliver the Message You Want Your Audience to See
When it comes to digital marketing strategies, it can be difficult to get the right message across to your target audience. When you put all your hope in organic listings, Google will only pick out the information that it thinks would be relevant to your customers. If it’s not the message you are after, it can be very frustrating.
On the other hand, if you invest in a PPC campaign, you have the ability to decide what you want to put on your ad spot. You can enjoy the freedom to feature the type of brand or product content that you believe will matter the most to your customers.
Be On Top of the Results Page
If you use PPC campaigns, you ensure that you get the top space in the SERPs. This position will give you the chance to get noticed long before your competitors and get your message across first.
A branded PPC campaign can be the right strategy for your business if you know how to do it right. It’s important to make sure that you identify your primary goals before you start working on these campaigns. By doing so, you can make the most of being creative and get to use this space right.
If creating a branded PPC campaign excites you, but you don’t know where to start, you can work with Magnitude Marketing. We are a performance-based SEO agency that can help you handle pay-per-click management, especially branded PPC campaigns. Schedule a free consultation today to learn more.