Digital marketing plays a vital role in ensuring a company’s growth. When you have a website, you can reach out to more customers and positively impact your bottom line. However, it can be easy to fall into one of several mistakes beginners make when developing websites. Watch out for these things when building an online space for your business.
Not having clear navigation structures
Search engines follow patterns when scanning blogs and websites. To rank highly in results pages, you need to follow traditional design and navigation guidelines. Make sure your page has distinctive categories. For example, if you are an e-commerce store specializing in books, you should divide your items into sections like ‘Contemporary,’ ‘Classics,’ ‘Poetry,’ and the like. Your menus should also be well-structured, and the website must present a unique value proposition.
Including too many things on your website
Only have the most relevant information on your pages. All your website needs to do is help prospective customers make an informed decision as quickly as possible. To do this, you need to have highly relevant, engaging, and concise posts.
Publishing long videos or dozens of pictures will not do anything for your page rankings. For one, they make your website slow, which causes Google to rank you unfavorably for user experience. Another thing is that having irrelevant items on your website might leave a negative impression on your visitors.
Skipping search engine optimization
When your website does not appear on the first few slots of the results page, it is unlikely for people to visit your website. Having high volumes of traffic is not a guarantee of success. If your visitors do not avail of your services or purchase your products, you’re not creating conversions.
Avoid irrelevant traffic by optimizing your website’s content. You can do this in two ways; either hire an SEO company to create a plan for you or do the optimizing on your own. Note that if you plan on doing it yourself, you need to know your customers’ search patterns, do keyword research, and have a link building strategy.
Not considering mobile responsiveness
Smartphones and tablets generate more online traffic now than desktop devices. Ensure that your business keeps its search engine rankings by having a mobile responsive website. It can be frustrating to click on a link and get redirected to a page that is not suited for mobile use. Website developers must consider the fact that these gadgets have smaller screens and would display content differently.
Not having a CTA or call to action
Everything on your website is there because of your calls to action, or CTA. The CTA turns your web visitors from passive consumers to actors; a post with a well-written call to action can convince a reader to buy a product, sign up for a service, or subscribe to a newsletter. Without a CTA, you’re not reminding people that they are interacting with your brand; as such, they’ll be unlikely to continue through your sales funnel.
A high-quality website is a long-term investment. When you have an online space that balances SEO, user experience, and aesthetics, you will surely reap the benefits of having people constantly checking out what you have to offer.
Have a website that truly represents your business and helps you grow when you partner with Magnitude Marketing. We provide digital marketing in Greenwood, IN, helping companies and business owners get the right kind of traffic for their business. Sign up with us today or request a consultation to learn more!