Keywords are the life of Search Engine Optimization (SEO). Over the years, keyword rankings on search engines have evolved, therefore the need for proper tracking to evaluate SEO and other marketing efforts.
When tracking significant keywords, you will need to use software to monitor how the keywords are performing on search engines. There are many tools that you can use for this task.
When tracking keywords, you will come across several metrics. The most significant ones involve visibility, and they show you how your website is performing with your chosen keywords. These effectively show you how high your content ranks on search engines
Other metrics include the volume. This represents the average monthly search volume for your given keywords, while the page metric shows which specific pages the keywords are ranking.
To give you a better idea, here are some examples of keyword reports that you should be able to generate at least once a month:
At the end of every month, it’s crucial that a keyword ranking report is completed. The report details the current ranking and position of the major keywords used for the SEO campaign.
The keyword position indicates how the keywords are ranking in major search engines. High rankings prove that SEO activities are productive. On the other hand, low rankings don’t necessarily mean that you have ineffective strategies in place. Sometimes, you just need to wait for some time before you make changes to your SEO strategies.
The keyword ranking report is also an excellent reference for comparisons that you can do further along into your campaign.
How is your organic traffic? Organic traffic is the number of users who visit your website organically using the keywords that you use to optimize your content.
A web analytics tool, such as Google Analytics, is the best way to measure your organic traffic. GA is free and provides detailed insights on organic traffic and your website’s performance on SERPs.
A keyword report will detail the search keywords that brought traffic to the site for a certain period. The data will provide you with insights on whether your SEO strategies are delivering the results that you want.
For the keyword report, you can use the Google Webmaster tool. Aside from keyword information, it can also provide details on your external links, anchor text, crawl errors, and broken links.
Your keywords are the foundation of your SEO strategy, therefore, it only makes sense that you have a clear idea on how they are performing. Tracking your keywords will help you make adjustments to your strategies and, at the same time, give you an idea of which keywords are performing well. This information lets you capitalize on them more as you see fit.
If you are working with an SEO company, these are the three primary keyword reports that you should expect every month. Having a general idea of keyword tracking is essential to determine whether or not the experts you hired are delivering results.
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