Over the years, local Search Engine Optimization (SEO) is proven to be an effective method to market your business online. This type of marketing method is especially effective in targeting local customers, which is essential for local companies.
If you already have your local listing set up, here are some tips to help you maintain and boost your listings that will benefit your business:
1. Optimize Your Business Listing
All your efforts to boost your business start with your Google My Business (GMB) listing. If you haven’t claimed your GMB profile yet, it’s best to do so immediately. This tool essentially helps you manage your online presence across Google. If you already have it and all the necessary information has been filled out, it’s time to optimize your listing, and the simplest way to do this is to add keywords relevant to your business.
You also should incorporate high-quality photos, logos, and products or services of your company. Dive deeper and explore the potential of Google posts as well.
2. Add a Map On Your Website
Whether you have one physical location or multiple ones, a map interface on your website will be helpful, especially for customers who want to reach out to you personally. Furthermore, you should add a Store Locator page on your site so that customers can quickly access information to get to your physical location.
3. Always Keep Your Information Up-To-Date
Have you recently changed your contact number? Is there a service you no longer provide? Keep in mind that any changes to your business and site should reflect on the local listings. In doing so, when a customer finds you on a local search, they can easily reach out to you. This is essentially why checking on your local listings is vital to business.
4. Have Separate Landing Page For Each Location
If you have multiple locations, you will need to have a specific landing page for each area that you service. Local landing pages can help you rank for hyperlocal keywords, which will positively affect your business.
5. Invest In Citation Audits
Local search engines don’t just acquire information from your listing; they also get information from other submissions and maps. Because of this, it’s possible to have multiple citations. When there are a high number of listings, it’s easy to fall prey to errors, which is why it’s essential to invest in citation audits to ensure that your citations and listings have all the right information about your company.
6. Take Advantage of Ratings and Reviews
Most consumers today would read reviews and refer to ratings before they purchase. Because of this, it’s crucial to encourage your customers to leave you reviews and rate your service or products. You can also provide them with offers and coupons if they leave a review on your listing. For negative reflections, however, respond to them promptly and professionally and solve the issue.
At this point, you know the importance of local SEO and the benefits it offers. If you are still not using local SEO for your business, remember that you’re missing out on many business opportunities. If you do not have the expertise and knowledge to accomplish this task effectively, you can always depend on professional services.
If you are looking for local SEO services in Greenwood, our team of experts is here for you. We have local SEO specialists that will help your company attain your desired results. Get in touch with us today to see what we can do for you!