When it comes to enhancing a website, some owners tend to focus only on one aspect of it and leave out other aspects that could be helpful as well. If you only focus on improving the web design, the website may be appealing, but it still may not be found by users. This is where utilizing SEO tactics come into the picture.
Although understanding the link between web design and Search Engine Optimization (SEO) can be complicated, the two ultimately share the same goal––to provide users with an excellent experience. Designers focus more on the visual aspects of a website to prompt users to stay, while SEO experts concentrate more on ranking aspects to increase site traffic.
How SEO and Web Design Work Together
In this article, we will share with you five ways of how SEO and web design go together to provide an excellent platform that will help your business thrive:
1. They are mobile-friendly
Online business owners know the growing number of mobile users, which is why there is an increasing need for mobile-friendly websites. Did you know that it actually is a Google ranking factor? The enhancement of the designs can help make your website become more mobile-friendly and ensure that your site elements are appropriate for mobile, while SEO helps ensure that content and other on-page factors are apt for mobile use as well.
2. They offer responsive and user-friendly designs
Poor web design does not give users any reasons to stay longer on your site. By incorporating the two elements effectively, you can ensure a responsive and user-friendly site that will appeal to your users and make them stay.
3. They focus on improving site speed
If you have a slow website, it could be caused by various elements in your web design. The speed of your site is also crucial in your SEO efforts, which is why you should take the time to improve its speed. When users have to wait for more than five seconds, chances are that they’ll likely leave your site and search for another.
Keep in mind as well that your site speed will inevitably affect your rankings. If you have a slow website, then expect your ranking to go down the list.
4. They enhance your sitemap
Web design involves your sitemap, which guides search engines to identify the pages and content of your website. Furthermore, sitemaps contain necessary metadata about your pages that help increase their rankings. Consider this your opportunity to inform search engines which pages are essential to your site.
5. They help you gain user’s trust
One of the essential ways to rank higher on search engines is to gain the trust of users. With proper implementation of web design and SEO, you can guarantee that your business will be more credible online. As a result, it will make users trust your brand more and they may even spread the word about you within their circle of connections.
Web design is best done together with SEO, which is why the two go hand-in-hand, although it may seem complicated at first. When designing your website and creating SEO strategies, keep the information mentioned above in mind to help you achieve higher rankings for your business.
It is understandable that not everyone has the same experience in these online marketing strategies. Under such circumstances, you will need to seek professional assistance to help you achieve your business goals.
Are you looking for a digital marketing agency to help you with your SEO and web design needs? Get in touch with us to see how we can help.