To maximize the effectiveness of your social media marketing strategies, keeping updated with the latest in the world of social media is important. This is important because the internet is ever-changing and there are always emerging shifts when using this marketing tactic. Here are some social media trends in 2020 that you should know about that can help beef up your marketing techniques:
Facebook is popular among Gen-Exers and young audiences
If your target audience is Gen-Exers and young audiences aged 12-54, Facebook might be the most ideal platform for your business. According to the Infinite Dial 2020 report, users belonging to the Gen-Ex generation or those who are 35-54 years old increased its Facebook usage by seven percent. On the other hand, surprisingly, younger Facebook users aged 12-34 have returned to the platform, increasing their usage by three percent this year.
Reach out to a performance-based SEO company to help you come up with effective Facebook marketing strategies and get your business page recognized on this platform. Working with an agency that specializes in this networking site is sure to work wonders in your social media engagement.
Instagram is approaching as the most popular social media app
Instagram consistently has a significant growth among its users with younger users aged 12-34 taking the lead for younger demographics. This social media platform wins over Facebook and continues to hold the top spot as the most frequently used app. When compared to Facebook, it remains to have increased growth with its users.
Utilizing Instagram for your business is effective to expand your online reach and make your business seen in the online world. To come up with strategies that are created just for you, consider collaborating with a reliable SEO company.
TikTok created a positive first impression
One of the hottest apps nowadays is TikTok, which is particularly popular among users aged 12-34. At least 29 percent of the demographics use the platform, while around four percent mentioned that this is their most-used app. That being said, it created a positive first impression among the public, and until now, it sees continued growth.
Twitch and other live video game streaming platforms are getting popular
Live video game streaming platforms such as Twitch have been gaining traction with increased usage of around 28 percent since last year. There is a rise of streaming platforms, making live streaming more accessible among all kinds of audiences.
Snapchat is on the decline
Snapchat faces a decline in its usage and favorability among its audience. While Instagram boosted its functionality and added more capabilities, such as stories, stickers, filters, and more, Snapchat relatively remained unchanged features-wise.
Social media is a powerful tool that allows you to influence your target audience, reach out to the public, and increase your sales. All you have to do is to keep the mentioned trends above in mind to determine the best platform for your business and collaborate with a trusted SEO agency.
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