5 Phases of Web Design for Effective and High-Ranking Sites

Web design is one of the most essential factors in digital marketing. It helps rank your website and content by attracting the audience to your platform. It can also make it easy for them to gain value from your content once they visit.

In case you didn’t know, web design is more than just visual elements such as shapes and colors. It also involves the navigation and user experience of your website. That is why it is crucial to strategize how you will craft your website.

Building a website should be about appearance and function. In-depth research and planning should take place to create a compelling and high-ranking site. To help you out, here are the six phases of creating a successful website:

Phase #1: Gathering Information

Start your planning by gathering necessary and helpful information that you think concerns your business and will impact your overall digital marketing performance. Doing this will save you so much time by avoiding unnecessary steps and mistakes. When gathering information, you should include the following:

  • Your business and digital marketing goals and objectives
  • Demographics of your target audience
  • Relevance of your products or services to society
  • Strength and techniques of your competitors

At this stage, you should also study how different online platforms function and assess how you can use them to your advantage.

Phase #2: Planning Strategies

During this phase, you should now strategies how you will input all of that information into one solid digital marketing plan. Categorize the gathered information and identify their use and importance in creating a high-ranking website.

By this time, you should do the following:

  • Outsource your digital marketing team
  • Finalize your goals and objectives
  • Set your project timeline and budget
  • Create personalized marketing strategies

Phase #3: Web Designing

This is the phase where you design the layout and appearance of your website. Now that you have all the necessary information and marketing plans, you should focus on building and personalizing your business platform.

There are several things that you should consider when designing a website, including:

  • Color palette
  • Web page styles
  • Graphics and visual elements
  • Navigation
  • Ease-of-use

Once you have an initial concept of your website’s design, you may continue building it. Here is a glimpse of what happens during the designing phase:

  1. Designers create a basic layout of the web pages following the brand’s needs and requirements
  2. After that, they develop mockups to test their performance
  3. The business owner then reviews and decides whether revisions are necessary

Phase #4: Web Developing

It is during this phase where all the technical coding happens. Once the design proposal is approved, designers will then create a functional website of the client. Front-end and back-end web development codes are written during this stage.

If you want to reach a broader audience, you may request your web designers to optimize your site for desktops and mobiles. Also, consider integrating search engine optimization (SEO) best practices into your web design to help your website rank. With that said, you should hire a local SEO expert and include them in the team.

Phase #5: Testing, Refining, and Launching

Before publishing your website, designers will let you and other web reviewers test the website’s performance. There are many things that you should consider during testing, including:

  • Design appeal
  • Navigation and usability
  • Readability of text
  • Security and privacy
  • Desktop and mobile compatibility

If some issues are found, designers will refine the design. However, if the business owner approves of it, the website should be ready for launch.


Many things should be considered when creating an effective and high-ranking website. Designers would need to go through many phases to achieve and satisfy the client’s needs and requirements. When designing a site, make sure that each element has a function. Doing so will help your website rank better in search engines. In return, you’ll receive more traffic, engagements, and, later on, higher revenue.

If you want to have an expert and result-based digital marketing in Greenwood, IN, get in touch with our team today. Our local SEO expert will help rank your business website and establish your online visibility by providing result-driven SEO services.