Many people who are new to online marketing are unaware that there are two kinds of search engine optimization (SEO). The first is on-page SEO, which is what most people are familiar with. It deals with optimization tactics that relate to the content within a company’s website, usually involving the concepts of readability and relevance to, ultimately, provide value to users.
On the other hand, off-page SEO deals with external factors that are outside a business’s website. It aims to build a brand’s authority by leveraging quality backlinks and social media.
While both are important and contribute in many ways to a website’s rankings, this guide will deal with some of the basic concepts of on-page SEO. We will show you how this type of SEO is crucial to your website and your business as a whole, and we’ll follow that up by giving you a few tips on how you can use it to your advantage.
The Importance of On-Page SEO
Practicing on-page SEO is vital, as it is what the likes of Google use to rank content on search engine result pages (SERPs). The goal of on-page SEO is to create content that is valuable to both readers and search engines.
When a page or content is optimized well, it means that it offers valuable information to people. At the same time, it is created in a way that search engines can easily determine what it’s about. This combination makes the content high-quality, which allows it to rank high in SERPs and ultimately bring more customers to a business.
To help you improve your SEO strategy, here are five important aspects of on-page SEO that you should know about and learn to optimize:
Area #1: E-A-T
This particular acronym, which stands for the brand’s expertise, authoritativeness, and trustworthiness, is a familiar concept that’s popular among expert marketers. The traffic, engagements, subscriptions, and shares that you get from your audience define your brand’s “E-A-T.” These factors are what search engines like Google look at when ranking your web pages and content.
To achieve an exceptional E-A-T rating, you need to publish high-quality content that offers valuable information and answers your audience’s questions. By integrating relevant keywords into quality content, you help your website gain organic traffic and make yourself more visible in SERPs.
Area #2: Title Tag
The title tag refers to the clickable title link that you see on SERPs when you perform a search. It is represented by an HTML tag that is placed at the top section of your web pages to provide context about the content. It has a considerable impact on organic rankings, as it is what encourages audiences to click your link. As such, you should optimize by making it clear, relevant, and attractive to your audience.
Area #3: Meta Description
A meta description refers to the brief description placed under the title tags in SERPs. While these do not directly affect your SEO ranking, optimizing your content meta description will significantly increase your click-through rate. This is because it gives online users a quick overview of your content, encouraging them to view and read your content.
Area #4: Header Tags
Header tags refer to the heading and subheadings of your content, which are technically known as HTML elements H1 through H6. This particular aspect of on-page SEO impacts your ranking by improving your content’s readability.
In case you didn’t know, readability plays a crucial role in determining your content’s quality. By using header tags, you help your readers digest your content easily and quickly. Aside from that, they can also help you integrate related keywords more seamlessly and effectively.
Area #5: Image Optimization
As you may know, most online users today interact more with content that contains visuals. Images help make content easier to read and understand and improve engagement, as they help effectively organize content in a more favorable way to the reader.
When incorporating images into your content, make sure to optimize their file names and use descriptive words. Also, do not forget to put image descriptions after every visual to provide context to the reader. This is because search engines will review visual content, which may affect your overall rankings.
On-page SEO is an essential digital marketing strategy that significantly improves your website traffic and makes your brand visible in search engines and to online users.
The core of on-page SEO involves optimizing your web pages, content, and HTML elements. As such, you should familiarize yourself with these concepts and why they’re important. That way, you can give your business the visibility it needs to stay competitive in the online market.
Magnitude Marketing is a local SEO expert in Greenwood that provides expert SEO services to many businesses online. If you want your brand to thrive and become highly visible in search engines, get in touch with us today.