When consumers are searching for particular services, their purchase intent is always greater when using organic search. This means that although having your homepage at the top of the SERPs is essential, boosting the exposure of your service pages for relevant searches almost certainly yields more conversions.
Being highly visible on Google these days is essential. If your website does not show at the forefront of search engine results, potential customers will not discover your brand, and your business will get little traffic and income. Whether you provide exclusive services online or manage a physical shop, your niche online audience can be a great resource as a direct buying or referral source.
To help you build your online visibility, here are some strategies you can incorporate:
Build Internal Linking Structure to Highlight Service Pages
Every service page found on your website must have many links to it from other pages. That will assist you in developing some healthy links to your service pages. Internal links enable search engines to understand your website’s layout and spread link ownership to other pages.
If one of your blog articles enjoys a lot of traffic, consider finding a way to link a few relevant service pages within it. That is especially essential for service sites since earning inbound links for service pages is tricky. You may want to carry over as much equity from your outreach and blog resources as possible in your efforts.
Classify Your Services Depending on Your Niche
Your service offerings may include a variety of sub-services or related services. For instance, if you provide digital marketing services such as social media marketing (SMM), SEO, and email marketing to different industries, make separate service pages for each one. These services may even benefit from sub-pages for sub-services like SMM, content development, social media management, and graphic images.
It is sensible to build pages for each of these sub-services grouped under the main category page. This flow allows searching engines to understand that your digital marketing page is the primary service page and that all of the web pages in this subdirectory are relevant.
You may also utilize this structure to work on your SEO efforts on the top-level category page rather than spreading your SEO benefits over numerous related sites. However, it’s better to target more precise keywords at the sub-service pages while maintaining each other’s hyper-relevant pages. This navigational structure provides a better user experience for your website visitors.
Optimize Service Pages for Local Search
If your services are provided on location or at a particular place, optimizing service pages for local search may help you obtain valuable exposure. Moreover, even though you operate throughout the country, your consumers will still be looking for services in their particular area.
Remember that If your company only works in one region, optimize all of your service pages for the same place to maximize local exposure.
It’s important to remember that optimizing for local search requires more effort to cover the whole nation or several regions. Instead of managing a single location in Google My Business, you establish a location group and a profile page for each place. Doing this will optimize for audiences in every area, including local opening hours, photos, and updates.
Write FAQs for Every Service Page
If you don’t have a FAQ page on your website, you’re already losing out on a wide range of opportunities. Many companies are often questioned by potential customers with the same inquiries over and over again. With compelling FAQs at every service page, your company may develop an audience by enabling consumers to grasp what your offerings are all about. Including a FAQ page on your website may also help you get to the top of search results pages while showcasing your products and brand.
A website is necessary for every company, particularly in this day and age when everything is becoming digital. Getting your web pages discovered online, on the other hand, is a different story, and it isn’t always straightforward. Finding the proper method to get your website discovered on Google and other online channels can attract people to your service pages and begin expanding your company.
If you are looking for a team of award-winning digital marketers near you who dedicate themselves to get actual results online, Magnitude Marketing is the perfect resource! We are a full-service digital marketing agency that creates custom strategies for every client based on their needs and goals. Sign up and let us help your business today!