In 2021, your business’s online presence is more important than ever. Shoppers and consumers rely primarily on online research before spending money. Traditional marketing methods are no longer enough even for local businesses. If your audience is online, you should make sure they can find you there. This is where local SEO comes in.
What Is Local SEO?
Search engine optimization (SEO) is a significant component of every digital marketing strategy. SEO techniques can help your website rank high on search engine results pages, resulting in more organic traffic, improved brand awareness, and more sales conversions.
Local SEO will bring your website and your business listings to the forefront whenever consumers search for products or services close to their location. People who search for local businesses are likely to call or visit the brick-and-mortar store within 24 hours.
Focusing on local SEO will bring your target audience to your door. Here are four signs your brand needs help with local SEO:
Disappointing Website Analytics
Without organic traffic, audience engagement, and sales conversions, your website is dead in the water. You will not attract more customers if they cannot find your business when they do a local search.
Search engine algorithms continuously shift and change, and it’s up to you and your digital marketing team to keep up. Remember, the customers you aren’t getting are likely ending up with your competitors. You need to rise above the vast ocean of competition if you want long-term success. If you don’t have a handle on your local SEO strategy, you need professional help, and fast.
You Don’t Have Local Business Listings
Location-based apps and queries are the bread and butter of local businesses. More and more consumers use search engines to find stores near them, and this is where your business should shine.
If you show up as a suggestion on Google’s Explore tab for your area, that will bring many more customers to your door. However, this is easier said than done. You need a detailed and optimized business listing, among others. A local SEO expert will help you with what you need.
You Don’t Have A Local Link Building Network
Link building is one of the most critical elements of SEO. High-quality backlinks help build website authority and will lead to higher rankings in search engine result pages.
The local businesses in your area can help each other by creating and sharing content on your websites. For example, you can pitch your best-performing blog post to a blog or newsletter focused on local businesses. Developing local links can take your SEO strategy to the next level and expand your audience significantly.
Your Website Has A High Bounce Rate
Website bounce rate is defined as the percentage of visitors that click away from a landing page without engaging with any of its content. Google’s search engine algorithms use bounce rate as a factor when ranking websites.
If you are attracting visitors to your main page, but you aren’t converting them into paying customers, that means you need to improve your content and SEO strategy.
A robust local SEO strategy will help you rank above the competition and bring paying customers to your door. If you are a business owner, you don’t have to shoulder the burden on your own. Local SEO experts and professionals can help you improve your website and bring in revenue for years to come.
Are you looking for a local SEO agency in Greenwood, IN? Magnitude Marketing is here for you. We have spent nearly two decades helping brands grow revenue and profit through strategic digital marketing. When you work with us, you’re guaranteed success. Contact our local SEO experts today!