If you’re a small business owner and you want to grow your brand, then a website should be one of your earliest priorities. Since almost all companies, regardless of the size, are going digital today, it’s time that you do the same.
Aside from building a website, an excellent Search Engine Optimization (SEO) strategy must also be implemented to ensure that you’re getting the most out of your website. Here are the basics of small business SEO to get you started:
Make Google Find Your Site
The first thing you need to do for search engines to find your website is to let them know about it. Register your website in the Google Search Console, a free service that will help you monitor the health of your website. Aside from that, the search console will also provide recommendations for necessary improvements to your website and give you information on pages that can be found.
For Google to find all the pages that you want to index, you need to create a sitemap and robots.txt files. An SEO company can help you navigate this process.
Make It SEO-Friendly
Now, it’s time to get the SEO work done. Effective SEO entails that your website is relevant to users, so you need to use the right keywords for your products or services. Fortunately, there are free tools that can guide you through this process.
To make your site SEO-friendly, you need to be optimize it for targeted requests. You can do this by including relevant keywords, especially in the page titles, meta description, and the body of the content. Aside from keywords, your content must also be informative and provide real value to your users.
Implement a Mobile SEO Strategy
There has been a significant spike in mobile users since 2019. That said, search engines encourage websites to make their sites mobile-friendly. As such, your site must be accessible across all devices so that users will not experience any issues at all. To make the user experience excellent, you need to implement a mobile SEO strategy.
Pay Attention to Conversions and Leads
Paying attention to your conversions and leads will have a significant impact on your SEO strategy. By doing so, you get to know and understand why people are converting and why others aren’t.
Google provides tools to allow small business owners to gain insights on traffic and customer behavior on their site. You can gather these insights by using Google Analytics. This tool will provide you with valuable metrics that will help you measure your site’s success.
On the other hand, the Google Tag Manager will allow you to track actions on your site. You can set up specific actions on Google Tag Manager that will transfer useful data to Google Analytics.
For example, say you want to track a particular page and see how customers are interacting with it. You can use Google Tag Manager to monitor customer behavior which will then send actionable data to Google Analytics.
These are just a few examples of business SEO basics that you need to know. While they might not paint a full picture of what SEO is all about, they are nonetheless essential to effective marketing.
We also suggest working with an SEO company to kickstart your digital momentum. The right one will have the expertise and tools needed to bring your small business up to speed and in line with the latest best practices.
Magnitude Marketing is a reliable SEO company that can help grow your small business. Contact us today to find out how we can help.