4 Mistakes to Avoid When Setting Your SEO Strategy

Search Engine Optimization (SEO) practices have helped many businesses improve their site traffic, yet, setting it up can be a tricky process. Sure, it will entail optimizing your website, writing relevant content, and building links to increase your online presence and website traffic. However, there are several vital aspects you must be wary of when employing certain strategies. When implemented incorrectly, they may harm—instead of help—your website by compromising its ranking in the search engine results pages (SERPs).

In this article, we will share four common mistakes businesses commit when implementing SEO strategies:

1. Using SEO tricks

Keep in mind that there is no SEO trick that will not be detected by the algorithms found online. They have become robust now more than ever, and the search engine’s basis in ranking has also become stringent. Sure, you may have a few tricks that work now, but they will be identified in the long run. Once they are identified, the tricks you used might compromise your site’s ranking in the end. Because of this, avoid common tricks, such as invisible texts, plagiarized content, article spinning, and doorway pages.

2. Incorporating keyword density

When it comes to SEO, the use of keywords is said to be the most important part of the puzzle. However, there is a restriction in using keywords today, where keyword stuffing will affect your site ranking. Know that it doesn’t mean the more you use certain phrases in your content, the higher your chance of getting the top ranking will be. This is why it’s best to conduct keyword research to find the right phrases. When incorporating these phrases in your content, however, they must be done minimally and appropriately.

3. Utilizing unnatural links

Many digital marketers resort to linking schemes that give them unnatural links by either buying or trading links to build their site reputation and authority. Examples of these schemes are hidden links, link farms, expired domain purchases, comment spams, and article directories. Understand that link schemes can be discovered by search algorithms, and they can pull down your site ranking.

4. Neglecting voice search

Did you know that 50 percent of all searches will be voice-based this 2020? In fact, 60 percent of smartphone users have already started using voice search in the past year. If you don’t optimize your website for the voice search, your business may eventually get left behind.


At this point, you know that it is important to employ effective strategies for your website. At the same time, you may find the implementation process to be difficult. Based on the information given above, be sure to avoid using SEO tricks, incorporating keyword density, utilizing unnatural links, and neglecting voice search.

When these tasks get too hard for you, it’s best to hire an SEO company that can help you implement the right strategies for your website. The key here is to optimize your website for excellent user experience, write relevant content with appropriate keywords, and build quality links for site authority. All these will take your SEO strategy up a notch!

We are an SEO agency in Greenwood that helps businesses get top ranking and grow their profits through effective strategies. If you need professional SEO assistance, get in touch with our experts today to see how we can help!