The continually evolving technological trends need to be considered by today’s small businesses. As more and more companies begin to establish their online presence, companies must exploit the latest features of technological advancements to stay ahead of competitors.
Did you know that a whopping 31 percent of businesses using at least six technologies are considered to be highly competitive? On the other hand, only 19 percent of companies that don’t exploit technical advancements are deemed to be highly competitive. That said, it is crucial to step up your game plan in online marketing if you do not want to be left behind.
In this article, we will share with you four key tips to help any small business’s website to dominate the digital world:
Tip #1: Create a website
The age of the Internet has enabled the easy marketing of various products and services. If you are a business that doesn’t exploit the digital reach of the Internet, know that you’re missing out on many opportunities for revenue. Imagine, the more time you don’t establish your online presence, the more money your competitor steals from you, especially if you offer better services or products.
Websites need substantial technical knowledge to pull-off. Aside from the technical aspect, your site needs to be appealing in the eyes of customers. You also need to offer relevant content and smooth navigation design for visitors to enjoy your content thoroughly.
Know that you can always consult with digital strategy consulting services on how to build your website, especially if you have no prior experience in programming and coding. Professionals can recommend a beginner website builder tool that’s perfect for your skill level. Other than a do-it-yourself website, you can also hire a professional website designer to do the job for you.
Tip #2: Invest in search engine optimization
Visitors don’t just accidentally stumble on your site. Search engines need to find relevant content on your website for it to be able to present your page as a solution for a specific search query. For this reason, it is critical to invest in search engine optimization to increase your ranking on results pages on search engines. In doing so, your website will be more visible to visitors.
Tip #3: Advertise through Pay-Per-Click
If you want a faster spike in your site traffic, you can market yourself in search engine rankings using PPC advertisements. You need to carefully select relevant keywords and bid among competitors to appear first in a search engine results page.
Since this method involves money, it is best to hire a digital marketer near you to help choose the right keywords to target so that you won’t waste your money on ineffective campaigns.
Tip #4: Purchase a business email
A generic email address without any name adds a level of distrust to your potential customers. To prevent that, use a first name basis. For example, put your customer representative’s name for an email address like email@example.com instead of firstname.lastname@example.org. In doing so, you increase your credibility exponentially.
Statistics never lie; small businesses should adapt to current technology trends, even during the turbulent economic environment. In doing so, you guarantee your competitiveness even if other competitors are gaining killing the online marketing game.
Are you in need of a performance-based SEO company in Greenwood to help you with your digital marketing efforts? Get in touch with us today to see how we can help!