Social media has proliferated in ways nobody expected over the last few years, with over billions and billions of people on different platforms. And as businesses scramble into the digital space in the wake of the COVID-19 pandemic, having an online presence is more important now more than ever.
But what many businesses don’t have is a solid strategy for managing their social media. It is easy enough to trip into the pitfall of thinking that having an account on every popular platform is enough. More often than not, it can leave an enterprise’s social media accounts severely undermanaged and lacking in engaging and meaningful content.
In this article, we’re going to cover some important strategies, tips, and considerations regarding social media management for business:
Your Target Audience
This should be one of your top considerations. Going about a social media marketing campaign without a definite target audience in mind is like casting a net without knowing where the fish are. As such, it is important to understand your target audience and make a focused strike against it in order for your marketing campaign to be successful.
It also does well to know the social media habits of your audience. Are they big on Snapchat? On Pinterest? Maybe they’re all over TikTok? Get to know your audience so you can craft better strategies for marketing.
What questions or problems does your product solve?
Your product might be solving a problem your prospective customers don’t know they have, and that’s why it’s good to be clear about the benefits and various features of your product or service. Make sure your product is understood, and to answer frequently asked questions as well as questions your audience doesn’t know they should be asking.
This is perhaps one of the most pressing challenges of any innovation: the struggle to make the audience understand why they need this new product or feature when there is nothing else on the market like it.
It is easy enough to say that the end goal of any business is profit, but that’s not the story your audience will resonate with. At the end of the day, any business large or small is still composed of people who dreamed and dedicated themselves to creating and improving something.
What is your brand’s story? Why did you work so hard to get this product or service out there? These are the things an audience can resonate with and fall in love with. Building a strong brand based on a strong connection with your customers is one of the best ways to increase the longevity of your business.
Your company’s social media goals
Without clear and measurable goals, there is no way to gauge whether your social media marketing campaign is now successful. It could be having an X number of followers by a certain point, or Y amount of engagements, and so on. What matters is that goals are in place to determine both the success of the current phase in your marketing strategy and the tactics needed in the next step.
A caveat to this is that the goals must be realistic and based on an honest look at the state of your business and online presence. Without being grounded in realism, your strategies and lofty intentions are likely to fall short of reality.
The field of social media marketing is relatively new, but it is constantly evolving as new platforms come out and gain widespread use. It is important to understand the basics of marketing, as well as the basics of social media in order to gain the upper hand when it comes to social media marketing.
And if your business needs help with social media marketing, send us at Magnitude Marketing a message. We have all the expertise you need for your next big marketing campaign.