4 Advanced Digital Marketing Strategies for Small Business – What to Know

As a small business owner, we’re sure you’re aware of how digital marketing can leverage your brand awareness to new heights. Ask yourself, with your digital marketing strategies all planned out, are you still missing something? 

As the digital marketing world continues to evolve, your business must evolve with it, too. So, to stay on top of your game, here are some advanced tips to boost your online marketing strategies: 

Boost Your Google My Business (GMB) Listing

By now, you’re already aware of how important a GMB listing is for small local businesses. But what you don’t know is that, even if you’ve already established your GMB listing, you still need to optimize it and continuously update it. 

One thing that you can do is to monitor your GMB insights to do research on how customers find your listing, where they find you, etc. Your GMB insights will provide you with valuable data that you can use to make adjustments and improvements to your digital marketing strategies. 

Use Google Ads

Now that you got the ball rolling for your online marketing, it’s time to consider using Google Ads. Google Ads can help you reach a wider audience and bring you tons more revenue—but only if you do it right. 

Shifting into Google Ads, you need to have a set a budget and have a clear objective first. Start small. You don’t need to splurge on your first go with Google Ads. After your first few ads, you’ll be able to refine your ads strategy, eventually creating more optimized strategies that will resonate better with your target audience. Explore the possibilities of Google Ads for your small business and see if it’s something you’d like to invest in more heavily in the future. 

Establish an Influencer Network

While it takes a lot of time and effort to build an influencer network, the results are usually worth it. Establishing this type of network seems like it’s all about finding influencers online, but it’s also about creating and maintaining good relationships with these influencers. 

If you’re not so much a people person, this won’t necessarily sound like the most pleasing task to do. The upside? If you’re successful with establishing a prominent influencer network, the ROIs will be better than you could ever imagine.

Have More Visual Content

There’s power in visual content, so pack up on your images and videos as these boost engagement by a landslide over regular text. Think creatively: how about you give 360-degree video a shot? Or find a more eye-catching template for your brand’s IG stories? The strategy is simple: enrich your visual content and reap the rewards. 


If you’re new to digital marketing, then don’t overthink it. Start with your website and take it from there by following the tips we’ve listed above.

While digital marketing isn’t as simple as 1-2-3, once you get it right, your strategy will become key to putting your business ahead of the competition. By investing in digital marketing, you prepare for growth and take your small business to the next level by following the path of continuous improvement. 

If you’re looking for a digital marketing agency in Greenwood IN, get in touch with us to see how we can help you make effective strategies.