With the year nearly a third of the way through, American businesses are urged to revamp their websites to stay within striking distance of their 2020 goals. If you’re feeling the pressure, then it’s best to revisit your current web design and check if there’s still any room for improvement.
In the world of web design and web development, there will always be room for improvement thanks to constant updates and growing consumer expectations. For instance, marquees and flash animations may have worked well in any website design in the early 2000s, but they wouldn’t pass when subject to today’s standards.
Beyond outdated trends and a persistent urge for improvement, another important reason to consistently keep your website up to par lies in the possibility that you’re making a few common web design mistakes yourself. If you want to keep your website as successful as ever in the highly-competitive digital marketing landscape, here are three common web design mistakes that are unprofitable for your business:
Overlooking the need to use analytics in measuring performance
As widely-available as they may be, one surprising development in modern web design and digital marketing is that most websites aren’t using analytics to measure their performance.
Without a clear grasp of how well or poorly your website is doing, you won’t be able to inform yourself with the right data to make the necessary improvements to its design. Fortunately, analytics tools can be easily installed with a simple line of code in your website’s design so that you can start tracking the overall progress and performance of your website.
Certain tools, such as Google Analytics, can be used to learn more about the behaviors of your website visitors, track conversion rates, and learn more about which parts of your website users struggle with or enjoy the most!
Providing unclear or missing contact information
Amidst everything that goes on in your website’s maintenance processes, one vital mistake that you should never overlook is the possibility of not including your contact information.
Missing out on including your business’s phone number and email address in easy-to-find places on your site robs your company of valuable opportunities to convert users from the start. At the end of the day, website users are inclined to contact a business the exact moment they’re convinced they need its products or services, which makes it even more important to make your details clear!
Under developing your Search Engine Optimization (SEO) strategies
In today’s ever-evolving digital marketing landscape, an important relationship to keep in mind is the one that exists between SEO and a web design’s performance.
As search engines—such as Google—continue to adopt a more user-centered orientation towards improving their services, websites are urged to capitalize on the opportunity to propel themselves on the search results. Beyond the use of keywords, however, there are several other ways you can use your web design to improve your SEO performance, such as:
- Faster page loading times
- Responsive web design
- Convenient website navigation flows
- Clear calls-to-action (CTAs)
- Consistent branding
With the help of a well-developed SEO strategy that balances both organic and paid ranking approaches and involves making tweaks to the web design, you can improve your website to excel for the rest of 2020 and beyond!
Taking the time to re-evaluate your current web design and avoiding crucial mistakes that you may possibly commit can go a long way in ensuring that your website helps you convert and earn increased profits!
We offer digital strategy consulting services in Greenwood. If you want to improve your website’s performance with the help of performance-driven SEO but don’t have the skills to make it happen, get in touch with us today to see how we can help!