3 Ways to Boost Your Content Marketing Through PPC Campaigns

Digital marketing is paramount in this modern age. This is primarily why most businesses utilize various forms of digital marketing, whether it’s Search Engine Optimization (SEO), Pay-per-Click (PPC), social media, content creation, or email marketing. Each online form plays a crucial part in introducing your brand and promoting your products or services, and each employs certain tactics and yields specific marketing results.

Have you ever thought about combining these methods? On a more specific note, how about integrating both your content marketing and PPC campaign? If you are looking for innovative ways to boost your content efforts through the help of your PPC campaigns, here are three methods for you:

Create and market your content through Facebook Ads

It can make a significant difference to come up with various content pieces or ads and promote them through Facebook’s Audience Insights. This feature allows you to sort your audiences and target your content or ad copies to relevant ones. 

If you want to do this, post your promotional content pieces or ad copies to two specific audiences: people who like your page and their friends, and people you choose through targeting. Then, utilize the “boost post” option to reach more people who may be interested in your content. You’ll be amazed at how leveraging your content marketing with your PPC campaign can build an audience for your brand.

Come up with clickable headlines through BuzzSumo

For the uninitiated, Buzzsumo is a useful platform that allows you to find engaging pieces of content based on the most shares, links, and comments to help you explore potential outreach opportunities. In short, this platform enables you to discover content currently viral in your industry. 

Through Buzzsumo, you can use this data and information to develop relevant content and leverage keywords to create striking headlines for your ad display. That way, these headlines will grab your target audience’s attention and entice them to engage with your ad display. 

Optimize your paid content for mobile devices

Did you know that 60 percent of ad clicks across all platforms come from phones and tablets? From this fact alone, it’s undeniable that most users now utilize their mobile devices to look for information, products, or services. For this reason, you should optimize your paid content or ad copies for mobile devices.

To do this, be sure to use responsive design for your paid ads or promotional content. Then, be sure to include compelling images, infographics, and any visual content to boost your mobile conversion rate for paid ads. Finally, when optimizing content for mobile devices, write short headlines, use concise paragraphs, avoid pop-ups, and include clear calls-to-action. All these will make your paid content prominent and work on mobile devices.


Content and PPC campaigns may appear as two contrasting poles in the world of digital marketing. Yet, they can be intertwined to yield desirable results. To make the integration work, be sure to promote your content through Facebook Ads, create clickable headlines through BuzzSumo, and optimize your paid content for mobile devices. By integrating PPC campaigns into your content marketing, you’ll be surprised at how doing so can strengthen your efforts and take your business up a notch!

Let our experts assist you with this! We’re a digital marketing agency in Greenwood, IN, that can take your digital marketing strategy to the next level. Get in touch with us today to see how we can help!