One of the biggest news that all website owners received from Google in recent times is that they will implement “Page Experience” within this year. This new algorithm will focus on the experience a user has when visiting a web page, ranking the page according to just how good the experience was.
It is expected to roll out in May 2021, although the ongoing pandemic may or may not cause some delays. Regardless, being prepared for this new ranking algorithm will ensure that you are ready to maximize your rank online, putting yourself in a position to achieve success.
That said, if you are wondering how you can more prepare for the Page Experience algorithm, here are some tips that you can follow:
1. Become mobile-friendly
If your website has not been built to be responsive and mobile-friendly, now is the time to do so. This is because Google places heavy weight on its mobile responsiveness, meaning that they prefer websites that are easily accessible, even on mobile devices! After all, most internet visits nowadays are on mobile devices, such as laptops and smartphones—and if your website is not made to fit these types of dimensions, you will miss out on a lot of opportunities to attract and convert customers.
If you do not know how to turn your website into a mobile-friendly one, you can always reach out to professional web designers to help you out. You can also use tools like a mobile-friendly test to see just how responsive your website is. This way, you can uncover issues affecting this factor, giving you possible solutions on how you can fix them.
2. Be mindful of pop-ups
Pop-ups are an effective way to get your visitors to look at ads. However, they are also overly intrusive, which can seriously hurt a user’s experience if not used properly. This will hurt your Page Experience significantly, too—and for that reason, you should always be mindful when using pop-ups.
To ensure you stay on the safe side of pop-ups, try and rely on entrance or exit pop-ups. These are pop-ups that happen when someone enters or leaves the website, not intruding on their activity while they are surfing your website half-way. This allows you to still put effort into retaining them in your website without being annoying about it.
3. Improve load speeds
Time and time again, loading speeds have been one of the most significant factors in ranking high on the web. With Page Experience, it becomes even more critical. This is because slow load times are associated with a bad experience, and if your website takes too long to load, people will leave, and you will get a low rank.
To improve your website’s load speed, you can use tools like Google’s PageSpeed Insights. It will test your webpage’s speed and give you insights as to what you can do to make it load even faster!
Page Experience may seem like a drastically new thing that will seriously affect your website’s rank. Although it most certainly can be, if you already practice excellent SEO strategies to boost your rank, then you will surely do great when this rolls out. Most of the tactics in SEO are significant factors in Page Experience; all you need to do is focus on them a little more, ensuring that you get them right and offer your visitors the best experience possible.
Are you looking for a professional to help you out with Page Experience? Magnitude Marketing is a full-service digital marketing agency in Greenwood with expertise in SEO, PPC, and more to help you maximize your online presence. Work with us today to start growing your website!