3 Key Factors That Impact the Duration of Your SEO Efforts

Digital marketers know that Search Engine Optimization (SEO) doesn’t produce overnight results. The whole process requires constant optimization of your site, regular publishing of relevant content, and consistent building of quality links. Such SEO implementation takes about four to six months before you see the results, which is to get a high ranking in the Search Engine Results Pages (SERPs) environment. 

In this article, we will share three crucial factors that impact the duration of your SEO efforts:

1. Website age

If you’ve recently created and launched your business website, then expect that you are on the first steps to establishing your site’s legitimacy. In the eyes of Google and your site visitors, your business is an online infant that has yet to prove itself in the digital realm.

To prove your worth, you will need to employ effective SEO practices. This is where you start optimizing your site’s technical aspects so that it provides an excellent user experience. You also need to produce and publish relevant pieces of content that appeal to your target audience and use appropriate keywords to be ranked by Google. Finally, you should start building quality links to establish your website authority.

2. History with Google

If your site has been around for some time, it’s important to know that your site’s past history with Google can also determine the duration of your SEO success. Know that Google scores every web page of a website since its first launch. The goal is to establish the reliability and trustworthiness of every website. The TrustRank or trust score plays a crucial part in how high your website can climb in the search engine’s rankings.

Because of this, you should integrate SEO into your website creation and development, especially before you launch a new site. Be sure to optimize your site with the user experience in mind and post consistent and relevant pieces of content.

3. Past violations or penalties

It’s worth knowing that past violations and penalties significantly impact your site ranking in the SERPs environment. Google does not like and favor people who bend and break its rules. Unfortunately, many SEO specialists take shortcuts in their SEO efforts to the point that they get backlinks from spammy sites, produce plagiarized or spun content, and resort to keyword stuffing. When Google detects these violations, your site will be penalized, and your SEO ranked will be affected negatively.

The rule of thumb of effective strategies is to not cause any violations. Whether it’s on-page, off-page, or technical SEO, make sure to implement strategies that comply with Google’s rules.


At this point, you now realize that you should allow some time for your SEO to yield positive results, regardless of the strategy you implement. In doing so, be sure to factor in your website’s age, history with Google, and past violations or penalties (if there’s any). Ultimately, it’s best to work with a highly reliable SEO company that can pull off a successful SEO implementation in a relatively short amount of time.

We’re an SEO agency in Greenwood that helps businesses get good ranking and grow over time. If you’re looking for professional assistance with SEO strategies, get in touch with our experts today to see how we can help!