Modern businesses know that ranking high on leading search engines like Google, Bing, or Yahoo can make boost various aspects of their marketing funnel. Going up the ranks and into Google’s first page, for instance, can improve your brand’s visibility in search engines, which leads to a spike in traffic to your site.
The more people visit your site, the higher the chances of converting – which should catapult your brand ahead of the competition. Of course, achieving high rankings is a long-term process. While there is no fool-proof way of gaining the top-ranking spot, there are some factors that can increase your chances of climbing the digital ladder.
Factor #1: SEO-Friendly and Quality Content
SEO is all about putting the spotlight on helpful content relevant to your target audience, which is why quality content will always be king. It’s the biggest ranking factor as the rest serve to support your content by increasing its visibility. Still, Google’s bots judge your content concerning your competitors.
With that in mind, producing good content – be it relevant topics, educational blogs, and visually appealing campaigns improve the likelihood of outranking other businesses in your niche in the long run.
Factor #2: Internal Linking and Back Linking
Backlinks strengthen the connection between different authoritative websites on the world wide web. Quality backlinks can improve the relevancy of your content and site by linking with reliable sources, especially when they come from .edu or .gov extensions.
Backlinking can do wonders in enhancing your credibility – in both the eyes of Google’s bots and readers. Internal linking matters just as much, though it’s often overlooked. It’s an essential factor that helps create a clearer picture of your website, along with the benefit of establishing a hierarchy to your content for easier crawling and indexing.
Factor #3: Page Loading Speed
In this digitally-oriented, fast-paced landscape, modern consumers have a waning attention span and prefer faster results in their web experience. The standard loading time is a whopping two seconds, making it a short window of opportunity to engage readers. Anything beyond is considered slow, which increases your bounce rate and even compromise your ranking on Google.
Cleaning up your site’s code and having a reliable web hosting provider can ensure your website is up to speed with today’s expectations.
The Bottom Line: Is Rank One Worth It?
Website owners and businesses are investing in a mix of sophisticated and straightforward SEO strategies to gain the number one spot on Google, but ranking at the top doesn’t necessarily guarantee the most clicks.
It’s a complex process that involves a new set of factors – from paid listings, localized listings, to organic listings. This doesn’t mean that SEO is a moot point either, but instead, it’s best to accept that SEO is a long-term process that is often out of your control.
Even without reaching the top spot, ranking high is still a crucial part of your marketing funnel as it improves your visibility amidst a saturated market, which drives viewers to your site in the first place.
If you’re looking for more professional tips and help in Greenwood, Indiana, we’re a digital marketing agency that specializes in local SEO services for businesses – get in touch with us today to see how we can help.