Pay-Per-Click (PPC) ads among the most common types of digital advertisements today because they’re effective and offer some of the best rates.
They work like this: first, you launch a PPC campaign that promotes your blog or a blog post. When a visitor clicks on the ad, you pay the advertiser. You can have your ads all over the internet and only pay for ones that have performed your desired actions.
The thing is, a lot of bloggers hesitate to invest in PPC ads because there is a low chance that they will be able to generate revenue from their site at first. That’s why PPC usually isn’t at the top of their priority list.
However, once PPC ads generate traffic, they will speed up the growth of your blog, which will open you to more earning opportunities.
If you want to give PPC ads for your blog a try, here are some tips to help you out:
The Cost Of Traffic To Your Blog
Before you do anything else, use the Google Adwords keyword tool to see what people are searching for, how often they search for terms relevant to your blog, and what competition is doing. The tool is also an excellent way to gain insights on how much people are paying per click. By doing so, you will identify keywords that can provide you with the most cost-effective results.
Know the Numbers
Before you invest in PPC, you need to know how much an email subscriber is worth. Instead of sending people who click on your ad to a blog post, you can send visitors to a squeeze page and send them back to your blog post once you get their email. When you know the lifetime value of an email subscriber, you will be able to identify the maximum amount that you can invest to gain new ones.
Target Traffic Beyond Google
Google is not the only place where you can generate traffic. You can also advertise on other search engines, such as YouTube. A few hundred or thousand clicks per month from new traffic sources can mean a lot for your blog.
There are a lot of benefits to implementing PPC ads for a blog. Albeit some bloggers are hesitant, those who have tried it experience an influx of traffic and revenue that pushed their blog to greater heights.
That said, bloggers must be mindful of their actions when using PPC ads. Bbefore you get begin, it’s essential to know which keywords generate the highest traffic and then use them in your ad content and blog content. These keywords are the ones that people use to find content relevant to your blog.
It’s also a great idea to know how much an email subscriber is worth before you invest in PPC ads. That way, you get to invest wisely. Last but not least, keep in mind that Google’s isn’t the only place to launch your PPC ads in. There are other big search engines out there that you can use.
Need help with using PPC ads for your blog? Magnitude Marketing has the experts to help you launch the best PPC campaigns. Contact us today.