In this saturated and digitized landscape, businesses know that enhancing their online presence is crucial to getting ahead of the competition. That’s why companies continue to invest and incorporate Search Engine Optimization (SEO) strategies to different aspects of their business – from websites, social media channels, and more.
SEO goes way beyond finding the right keywords, especially when it comes to improving your visibility on a regional level. That’s where local SEO comes into play, which focuses on prioritizing businesses that operate on a specific location.
It’s a different ballpark compared to SEO as it heavily relies on promoting your products, services, and overall brand to local leads and customers. Seeing as 35 percent of all search traffic is done from local SERPs, it’s no surprise how your business needs to give equal attention to this strategy.
Different Businesses that can Benefit the Most From Local SEO Strategies
1. Medical Services
Medical practices like urgent care clinics, doctor’s offices, dental clinics, and pharmacies can make the most of local SEO as they need to boost their rankings to increase their visibility in their area.
Creating a trustworthy and up-to-date website can go a long way in building their credibility. Meanwhile, relevant keywords and useful content can contribute to their efforts in attracting customers in their community.
Adding your businesses to local business directories. General directories like Yelp and even pages that are specific to healthcare like ZocDoc can attract new patients without spending too much on traditional marketing.
Considering how 80 percent of internet users search for health-related information on engines like Google, it goes without saying that local SEO is a must for medical services.
2. Cafes, Restaurants, and Bars
Brick and mortar stores like cafes, restaurants, and bars may not use online marketing as the heart of their business, but establishing a prominent online presence is still just as essential to promoting your menu and contact information.
As mentioned above, modern consumers typically search for services near their location using popular search engines like Google, which means your business needs local SEO to ensure your store appears on the first pages of SERPs. Customer reviews and listings on “Google My Business” and other directories like Yelp, Bing, Citysearch, and more can also boost your reputation and invite hunger clients to visit your establishment.
3. Real Estate Services
Real estate can be a lucrative business as there will always be people who are looking to invest in properties. High-income investors and first-time buyers alike all refer to the internet to search for reputable real estate agencies near their area. As such, investing in your local SEO is worth the investment if you want to have a stronghold on the top spots in search results.
Conclusion: Local SEO Helps Boost the Visibility of Your Business and Drive Organic Traffic
If your business is operating on a local market, it’s worth taking a closer look at local SEO and how incorporating it into your marketing strategy can boost your exposure to potential customers searching for your products or services online.
If you’re looking for more professional tips and help in Greenwood, Indiana, we’re a digital marketing agency that specializes in local SEO services for businesses – get in touch with us today to see how we can help.